Business Model of Rover Dog App
                     
What Is Rover?
Since its establishment in 2011, Rover has been on the market for 
nine years and during that time has established itself as one of the 
top apps for dog walking in the Uber market.
Utilizing the Rover app makes finding a dog walker or dog sitter very 
simple. Through messaging within the app, users may communicate 
with the dog walkers and dog sitters. One of the advantages of this 
software is the simplicity with which payments can be made through 
it.
• If the user wants to know the path the walker is taking the dog 
from, they have complete access. It also has extra features 
including a place to urinate or defecate, food and water, and 
private notes for walkers and caregivers.
• Customers of the Rover app can use the services of more than 
200,000 verified pet sitters in Canada and the United States for pet 
care, boarding, and walking.
• The built-in texting capability and media sharing capabilities allow 
customers to maintain tabs on what their pet is doing at any given 
time. With the use of GPS tracking tools, the Rover app also makes 
use of position data in the background to track active services.
How Does Rover Work?
Users must create an account before using Rover, either by visiting the 
company’s website or by installing the Rover app from the Apple Store 
or Google Play store.
Pet owners can utilize the search filter on the homepage after signing 
up to discover pet sitters by inputting the kind of service they’re 
searching for while they’re away, the drop-off and pickup dates, the 
“boarding near” zip code, and the dog size (if applicable).
 Users can message potential babysitters if they find one they like, 
arrange a meet-and-greet, and hire them by making a payment via 
Rover’s platform.
How Does Rover Make Money?
over’s business plan includes four different revenue streams: service 
fees, background check revenue, affiliate revenue, and sales of goods 
through their online store.
1. Admin Fees (from Booking Total)
The majority of Rover’s revenue comes from the service fee it charges 
on each reservation made through its platform.
Page 69 of Rover’s 2021 Form 10-K states that in 2021, Rover enabled a 
gross booking volume (GBV) of $521.9 million. From all of that, Rover 
obtains a combined service fee of 20 to 27 percent.
2. Revenue from the Background Checks
By charging their pet care providers to undergo background checks before 
being approved for work on the website, Rover, or Rover.com, generates 
revenue in another method.
As mentioned above, Rover’s platform hosts over 660,000 pet care 
providers. 
3. Selling goods at The Rover Stores
Rover makes money by selling its own goods through its online store, 
The Rover Store, in addition to receiving payments for services and 
background checks.
The prices of the pet-related goods available here, which include 
collars, leashes, dog toys, and more, range from $3.50 to $224.99.
4. Affiliate Income
Finally, Rover earns money from affiliate commissions.
How does Rover profit from its partners? Every time a Rover user reads 
one of their blog entries clicks on a link and makes a purchase from a 
sponsored affiliate, Rover earns money. Although it’s not clear how 
much Rover makes off of each sale.
                      Rover’s Business 
Model
•Customer Relationships
• Get instant insurance
•Key Partners • 24/7 Support
• Dog Walkers • Guaranteed Reservation 
• Investors • 24/7 Emergency
• Technology Partners
•Key Activities •Key Resources
• Software Development •
• TechnologyMarketing •
• Dog WalkersProduct & Service Design •
• InsuranceMaintaining User Data
•Value Proposition •Channels
•
• InternetPet Parents •
• App StorePet sitters & Dog Walkers – to • Mobile
start their own business with • Play Store
the platform they provide • Website
•Customer Segment •Cost Structure
• •Pet Parents without time Data Maintenance
• •Pet Walkers or sitters who Sitters Remuneration
•
want to start their own Marketing
•
business IT
• Development
Important Features That Rover 
Offers
1. Features of the Customer App
•Search & Filters
Customers can use the search and filter functions to find the best dog 
walking services for their needs. The client can look for a certain 
company, dog walker, agency, location, or price range. The ability to 
filter results enables pet owners to weed out inappropriate dog and pet 
walkers and select the best match for their requirements.
•Profile
Pet parents should have the ability to look at a dog walker’s profile 
before hiring them by using a dog walking app. They can use this 
profile to conduct virtual background checks and make well-informed 
choices regarding boarding their cherished pets with pet services.
•Photo Updates
This tool assists dog and pet owners in receiving updates and 
documentation on the upkeep and health of their animals. Dog walkers 
are able to take pictures of their interactions with the animals and 
email them to the dog and animal owners.
•Real-time tracking
Top applications for dog walking services like Rover and Wag offer this 
functionality, which is a requirement in any on-demand marketplace 
app. The GPS tracking feature gives dog and pet owners a sense of 
security by enabling them to track the whereabouts of their dogs and 
d•Roge pwoalrktesrs in real-time.
With this function, dog and pet owners may keep track of all of their 
reservations, walking distance, dog and pet walker performance, and 
payments in a single location.
2. Features of the Dog Walker’s App
•Create a profile
Dog and pet walkers can do this to showcase their prior experiences 
and to briefly describe the care they provide for dogs and other 
animals. Before entrusting walkers with their dogs, dog owners can 
check their profile images and identity documentation.
•Calendar or scheduling tool
A feature like this aids dog and pet walkers in organizing their 
bookings and arranging their dog walking tasks. They can keep track 
of their scheduled appointments and payments from dog owners 
thanks to this as well.
3. Features of the Dashboard
•Manage Clients and Walkers
The administrator is in charge of the dashboard and has access to 
client and on-demand dog walker data. The administrator oversees the 
administration of the dog walking software and handles all of the 
technicalities.
•Distribute Jobs
The administrator handles the job requests that dog or pet owners 
submit. On the dashboard, job distribution must be both automatic 
and manual.
•View Reports
The admin also has access to all of the created reports, which he can 
use to monitor app activity. Every piece of information, from the 
number of made reservations to those that are accepted, canceled, or 
fulfilled, is available in the reports.
•Manage Payments
The administrator can control his commission from the service fee and 
pay the dog and pet walkers in accordance with that. Now that you are 
aware of the key features, let’s look at the time and cost involved in 
developing the app.
Wrapping Up
This should have provided you with an answer to your 
query regarding what rover is, and what is the business 
and monetary model of the app. Get a quote for the 
App Development of a pet walking app from us if you 
believe we have overlooked something.