Guide to a Women's Health Tracking App
                     
What is Femtech?
Femtech is a growing industry of technology products and services 
focused on women’s health. The term “Femtech” was first used by Ida 
Tin, CEO of Clue, a period tracking app, in 2014. According to 
Emergenresearch, the global Femtech market was valued at $18.75 
billion in 2019 and is anticipated to reach $60.01 billion by 2027 at a 
CAGR of 15.6%. Femtech refers to technology that is designed to 
improve women’s health, both physical and mental. This can include 
everything from fertility tracking apps to reproductive health devices to 
mental health tools.
While Femtech products and services are often geared toward 
cisgender women and those with a uterus, there is an increasing focus 
on serving the needs of all individuals with menstrual cycles, including 
Trans and non-binary people. There are many types of Femtech 
products on the market, but one of the most popular categories is 
women’s health tracking mobile apps. These apps allow users to track 
their menstrual cycles, ovulation, and fertility windows in order to 
manage their reproductive health and provide educational resources 
on contraception, sexually transmitted infections (STIs), and 
pregnancy.
Types of Femtech Apps
The Femtech market has over $1 billion in VC funding to date, according 
to CBinsights, and it’s just beginning. It consists of a dizzying array of 
solutions, from fertility testing kits, D2C feminine hygiene, feminine care 
products, and fertility monitoring wearables. Some of the apps in this 
market include:
•Period Tracking App
•Birth Control Reminder Apps
•Sexual wellness apps
•Digital Health Clinics
•Fitness Apps Dedicated to Women
•Feminine Hygiene Apps
•Pills Reminder Apps
•Lactating Apps
•Postnatal Apps
•Online Consultation
•Child Development Tracker Apps
How to Get Started with Creating a 
Women’s Health Tracking Mobile App
You should keep a few things in mind if you’re looking to develop a 
women’s health tracking mobile app.
•Purpose and target audience
The first step to building a women’s health tracking mobile app is to 
define its purpose and target audience. For example, for a women’s 
health tracking app, your purpose could be helping women manage 
their menstrual cycles, ovulation, fertility windows, moods, energy 
levels, and changes in the body, educating users on women’s health 
topics, etc.
•Competitive Analysis
It’s important to know what you’re up against before developing your 
app. Research what other apps are out there that serve the same or 
similar purpose. How do they work? What features do they offer? 
What could you do differently to make your app stand out? What 
would make your app unique? What would appeal to your target 
audience? Make a list of the ones you like and dislike, and think about 
how you can improve upon them. Remember that not all features 
need to be unique – sometimes, cloning what’s already out there can 
be a good thing. But try to focus on offering something that other 
apps don’t.
•Design and Functionality
Once you have a good understanding of your target audience, you 
can start thinking about your app’s design and functionality. It’s also 
important to remember that a women’s health tracking app is likely 
to be used by people of all ages, so it’s essential to ensure the 
design is user-friendly and easy to navigate.
•Create a list of features
It’s time to start thinking about the features you want to include in 
your app. What will make your app unique? How can you make it 
user-friendly and easy to navigate? Keep your target audience in 
mind as you brainstorm features.
•Find a mobile app development company
The success of your app will depend on the quality of the development 
process; hence it is essential to partner with the best mobile app 
development company to develop a women’s health tracking app.
There are a few things that you should look for when choosing a mobile 
app development company:
1.A proven track record in developing successful mobile apps.
2.An experienced and skilled team of developers
3.Commitment to using the latest technologies
4.Dedication to meeting your specific needs and requirements
Once you have found a mobile app development company that 
meets all of these criteria, you can be confident that your app will be 
developed successfully and meet your expectations.
•Create a prototype
Once you have found a development company, you will need to create 
a prototype of your app. A prototype is a way to test your app idea 
before starting development. It can help you get feedback from 
potential users and ensure that your app is headed in the right 
direction. This will help the developers understand your vision and 
ensure that they are on the same page as you are.
•Testing
Before launching your app, it is important to test it to ensure everything 
is working correctly.
•Launch your app
Once you have tested your app, it’s time to launch it for the world to 
see. Make sure to promote your app through social media and other 
channels, so potential users can find it and start using it.
•Update and improve your app
After you’ve released your app to the public, it’s important to continue 
to monitor its performance and user feedback. Use this feedback to 
update and improve your app regularly. This will help you identify any 
issues that may arise and ensure that your app is always up-to-date 
with the latest features and security updates.
Cost of Creating a Women’s Health Tracking App
The cost of creating a women’s health tracking app will vary depending 
on the features and functionality you include in the app. For example, 
the cost will be higher if you want to include complex features like 
artificial intelligence or machine learning. 
To get a better idea of the cost of your app, we recommend contacting a 
mobile app development company. They will be able to give you a more 
accurate estimate based on your specific requirements.
How To Monetize a Women’s Health and Period 
Tracking App
You can monetize a women’s health tracking app in a few different ways.
•One way is to charge users a monthly or annual subscription fee. 
This can give you a steady income that you can use to support the app 
and its development.
•Another way to monetize the app is to charge for premium features. 
For example, you could offer a basic app version free but charge users for 
features like additional tracking options, custom reports, or personalized 
advice from medical professionals.
•Finally, you could also sell advertising space within the app to 
companies that sell products or services related to women’s health. This 
could be an effective way to generate revenue, but it’s important to 
ensure that the ads are relevant and targeted to your audience so that 
they don’t become a nuisance.
Thank You