Uploaded on Sep 16, 2022
Here is a comprehensive guide on developing health and fitness software that contains information on the market, services, and business models.
Health App Development Guide
The Health & Fitness Market Overview
Before you go all-in on creating your fitness app, the first step is to
research the industry, as the old adage goes, “look before you jump.”
Not to worry, according to Statista, the number of fitness and wellness
app users in the US has increased from 62.7 million in 2018 to a
staggering 84 million in 2021, and is expected to increase to 86.3 Million
in 2022, which is certainly a good sign!
So, from one point of view, let’s take a closer look at the global fitness
app market size. While the fitness app industry was valued at USD 4.4
billion in 2020, analysts predict it would grow at a 21.6 percent
compound annual growth rate (CAGR) from 2021 to 2028.
That was all about numbers, but hey! It’s not a good idea to judge a
market based just on its metrics. Take, for example, surgical masks. For
more than a year, giant packets of such masks were on our weekly
needs list, but once the immunization was completed, mask usage
noticeably dropped.
The Types of Health & Fitness
Apps
1.The Smart Fitness Coach Apps
What are the essential elements to achieving consistent fitness
progress? Build a training plan that is suited for you, regulate your
exercise technique, gradually increase your physical activity, and create
a balanced eating plan. Personal coaches often manage all of those for
athletes. They understand which workouts are beneficial to individuals
and how to make them sportier quickly.
Personal coaches, on the other hand, demand a high cost for their
services, and individuals don’t always have time to go to the gym.
Furthermore, a person who decides to attempt working out would be
hesitant to spend four times the cost of a gym pass for coach services.
2.Workout Logging Apps
This is the most basic method for developing a fitness app. Users may
use these applications to keep track of their exercises. They do not
offer individualized training sessions. Instead, users may learn more
about each activity they undertake. The number of calories burnt, the
muscle groups impacted, and the overall health impact. Apps can track
even more data using third-party smart devices. Smart scales, for
example, can be used to track the muscle-to-fat ratio.
3.Diet And Nutrition App
All physical activity is practically meaningless without a well-balanced
diet. As a result, it’s a good idea to keep track of your calorie
consumption and the nutritional content of your meals. Diet
applications are intended to make this process easier. They allow users
to track the food they eat throughout the day and discover what micro
components it contains.
4.Activity Tracking Apps
These applications, as the name implies, keep track of their users’
activities. They all feature a step tracker to assess users’ movement
throughout the day. Furthermore, users may activate the app while
jogging or cycling to have it recall the path.
Must-Have Features To Include In Your
Health & Fitness Apps
•Registration
For the majority of applications, registration is required. If your app is
only a simple step tracker, it may not be necessary. Users should always
register if you provide customized training or food plans. Registration
allows you to collect more user data and tailor their app experience.
•User Profile
How can you make a fitness app that is tailored to your needs? First and
foremost, users should be able to control their own physical information.
Data such as height, weight, age, and other criteria aid in the creation of
personalized exercises and the achievement of faster results.
•Live Video Streaming
Users may wish to see a video to properly grasp the workout approach.
There are several approaches to resolving this problem. The first is
real-time streaming. Professional coaches can create group training
sessions in which users connect to the session and repeat all exercises
after the coach.
•Workout Menu
Because the primary goal of fitness applications is to measure physical
activity, exercise screens are required. Menus vary based on the app
type, but the concept stays the same.
Smart fitness coach applications, for example, will have a menu with
workout alternatives as well as a video demonstrating how to complete
the activity. Simultaneously, the activity monitoring software displays
the time spent on training as well as real-time session statistics.
•Fitness Coach On-Demand
Users can book a personal session with the instructor in addition to
group training for an extra charge. Users learn new exercises and
change their training plan with the coach during the live stream. It’s
even possible to reserve a coach for an extended amount of time,
however, the app should provide a timetable. As a result, instructors will
find it easier to manage their customers.
•Third-Party App Integration
In terms of fitness, a single app with MVP features cannot be a jack-of-
all-trades. You must link your app with other fitness and health apps to
expand its capabilities. For example, your app may compute the number
of calories burnt following an exercise. In turn, the third-party diet app
offers information about the meals consumed, and your app calculates
the daily calorie deficit or excess.
•Social Media Integration
It’s always fun to brag about your accomplishments to your pals. You
may utilize social media integration tools to create your own fitness app
with social interaction elements. They enable users to make instant
posts regarding their athletic development.
Users may combine the app’s content with an appealing image to
create a great post for their profile. Furthermore, you may make this
functionality useful for your product. Simply provide the app’s name or a
link to it. Users will advertise it for free on social media in this manner.
•Food Database
It should have a vast fitness-related database, regardless of the app
type. If you’re creating a diet app, provide users the option of adding
things to their allowance. If people can’t discover certain meals in your
app, they’ll likely quit and hunt for alternatives.
•Integration With Wearable Devices
Fitness trackers, smartwatches, heart rate monitors, smart scales, and
other devices provide additional statistical data for your app.
Furthermore, you may create a fitness app for wearable platforms in
the future. As a result, users may leave their phones at home and
access the same app functions through their timepieces.
How To Monetize Your Health &
Fitness Application
•Paid Apps
Users pay to install the app under this arrangement. This revenue model
generates an immediate profit, but it does not generate a lot of money
in the long run. Given that you must retain a team of developers to
generate new updates and patch issues, the app fee should be high
enough to pay these costs. Users may not purchase the unknown
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You design a fitness app and release it for free using this technique. The
free app version offers customers basic capabilities that are more than
sufficient for a smooth experience. However, for a price, the app
includes certain capabilities. Users are not required to purchase them,
but in most situations, if they enjoy the concept of your app, they will
purchase extras that enhance its fundamental functions.
•Ads
If you pick this method, your partners’ adverts will be displayed within
the app. There are several forms of advertisements. Ads promoting
items can be integrated into the app’s various menus.
Another approach is to employ video adverts that display once specific
actions are taken (after a successful workout, for example). Because
customers dislike commercials, it is critical not to overdo them.
Consider the ad arrangement ahead of time while developing a
training app.
Wrapping Up
Health and Fitness apps are trending right now and with the growth,
this industry is depicting, the future of such applications looks
promising. However, as the industry grows the number of players in
the virtual fitness and health industry grows as well.
Therefore, it is important to choose an experienced health and fitness
app development company with relevant experience to ensure that
along with your unique idea, a level of quality and perfection is
attained in your app to make it stand out.
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