Insights of HealthifyMe Business Model
                     
HealthifyMe — A Quick 
Introduction
HealthifyMe was founded in 2012 by Tushar Vashisht, Matthew 
Cherian, and Sachin Shena. Initially incubated by Microsoft 
Accelerator, the company provides measurable results for dietary 
habits, fitness, and weight, and is working with leading companies 
and healthcare partners in India. 
The HealthifyMe app allows users to track diet and exercise regimens, 
get expert advice, and connect with other fitness enthusiasts to lead a 
healthy lifestyle. HealthifyMe plans offer a range of premium options 
to help customers and fitness enthusiasts achieve their goals.
HealthifyMe’s vision is to build the world’s largest online health and 
fitness service. They want to interact with nutritionists and other AI-
powered health professionals to help millions of consumers achieve 
their goals.
The Business Model Of 
HealthifyMe.
Ria AI first started interacting with HealthifyMe users in October 2017, 
launching the service to some paid subscribers as a pilot project. The 
service is now available to all paying users with over 1 million 
HealthifyMe users. However, the company declined to invest in the bot 
or disclose the company’s paid subscriber base.
HealthifyMe subscription plans range from 999 to 1699 rupees per 
month, as discussed earlier, depending on the features selected. 
HealthifyMe has both B2C and B2B2C business models. Almost 80% of 
the company’s revenue comes from the B2C model, but HealthifyMe 
also has a B2B2C model.
• In a B2B2C model, HealthifyMe distributes its services through 
businesses and healthcare organizations.
• HealthifyMe’s revenue peaked at $100 Crore and the app’s active 
users are reported to have doubled to 16 million.
• As of July 22, 2021, the app has approximately 25 million users. 
Health and fitness app HealthifyMe tripled revenue to exceed Rs 
100 million, driven by the widespread adoption of AI-enabled smart 
plans and international expansion.
HealthifyMe Pricing Structure
The Current HealthifyMe subscription plans range from  999 rupees to 
1699 rupees per month. Depending on what you choose, you get the 
number of trainers you need, and the HealthifyMe Premier plan 
includes targeted programs like weight loss, muscle gain, and diabetes 
prevention.
HealthifyMe Smart Plan Rs. 999 includes a personalized diet plan, 
unlimited food recommendations, access to Ria (personal assistant 
with artificial intelligence), daily and weekly customer reports. 
Canceling HealthifyMe membership is also easy as the user simply 
selects the HealthifyMe weight loss plan subscription they want to 
cancel and then clicks “Cancel Subscription”.
Their Other Plans Include:
•Smart Plan:
Cost: INR 999
What Do You Get: Personalized Diet Plan, track calories, nutrient 
tracking and insights, Healthy Recipes, Daily and Weekly Reports, RIA.
•Coach Plan 1:
Cost: INR 1299
What Do You Get: All Smart Plan Features + 2 Consultation Calls per 
month and Unlimited chat with coach
•Coach Plan 2:
Cost: INR 1699
What Do You Get: All Coach 1 Plan Features + Dedicated Diet Coach, 
Dedicated Fitness Coach, Personalized Fitness Plan.
How Can You Build An App Like 
HealthifyMe?
•   Step 1 — Identify The Need Of Your Product.
Verification proves that your app is in demand by your target 
audience.
You can use the Google Keyword Planner tool to validate your ideas 
by finding out how many people are searching for what you are 
trying to do. You can also create a landing page to publicize your app 
idea and email users.
•   Step 2 — Pick out The Flow With Features
Validating an idea for an app means that people have something 
they want to use. The documentation then details the product. If you 
want to go one step further, use a wireframing tool.
•   Step 3 — Get Rid Of The Unwanted Features
Use the flow and feature documentation you created to see what 
features you can remove. It only provides the core value of your app’s 
ideas.
Do not build features in the first version that are “nice to have” and 
can always be added later as an update. This will help keep the initial 
costs of development down and also help you get to market quicker.
•    Step 4 — Get The Design Process Flowing
I have heard many entrepreneurs saying they want a very basic 
design and want to focus on just developing an app. They are so 
wrong! Design is not just about how your app looks, but it’s about 
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When hiring a developer, go online to see the developer’s credibility 
and the app you’re building. If you really like the apps they make from 
their portfolio, they may be the best fit for your product. 
•   Step 6 — Get Your Developer Accounts Ready
To launch your app on the platform, you need to register a developer 
account in each app store. You can choose to register as an individual 
or as a company if you have already established one.
•    Step 7 — Integrate Analytics
Analytics helps you track mobile app downloads, user engagement, 
and retention. Use tools such as Flurry, which is available for free, and 
local and paid versions of Localytics.
 
•    Step 8 — Get Feedbacks & Improvise
When the app is published on the App Store, initial usage and 
behavioral data from customers will provide insights on how to 
improve and extend the app. Improvements and changes should 
constantly be made, so pay attention to your feedback and continue 
building.
• Step 9 — Evaluate And Update Your MVP
After creating the MVP version of your app with limited functionality 
and only core products. Next, you will need to evaluate your MVP 
and introduce the remaining features that were omitted in the 
original release. Analysis and feedback will tell you if the feature is 
still relevant.
These steps are not sacred, but based on my experience, they are 
guidelines on how to build a health and fitness app in the most 
effective way. When you’re ready to get started, you also need to 
know that creating a mobile app is the easiest part. Customer 
acquisition is what you should put your main focus on.