MyFitnessPal Business Model Explained
                     
Global Health and Fitness App 
Market Overview
The global fitness apps saw a surge of first-time installs early during 
the COVID-19 pandemic and have continued to witness elevated 
consumer demand. As a result, worldwide installs of top 100 
wellness apps that include home fitness, spiritual well-being, and 
diet & nutrition exceeded 200 million for the first time in April 2020, 
exceeding 1.2 billion for the year. At the same time, the monthly 
sInpcernedaisningg o dne wmeallnnde sfso ra hpepasl tshh oats saebsosvme e$n1t0 a0n md irlilsioinng p heer amltohn th in 
Mcoanrscchi o2u0s2n0e.s Isn  isth aen fitircsitp atetend m toon dtrhivs eo fm 2a0r2k0e,t  cgoronwsuthm ienr st hsep efintnt eas s app 
mreacorkredt $, 1a.u1g bmilelinotne dg lboyb atlhlye  oinnc wreealslninegs su asapgpes.  of wearable devices, 
smartphones, and tablets. This has resulted in presenting tremendous 
opportunities for companies.
What is MyFitnessPal?
Headquartered in San Francisco, California, MyFitnessPal is one of the 
most popular fitness and nutrition apps. It allows users to track their 
dietary intake and physical activity and provides personalized 
recommendations and tips based on the user’s goals.
Recognized as one of the best weight loss and fitness apps by Time 
Magazine, US News & World Report, Forbes, Business Insider, 
Huffington Post, etc., the app boasts over 200 million registered users 
and is available in 19 languages. 
MyFitnessPal offers a premium subscription service that gives users 
access to additional features such as detailed nutrient analysis, 
custom meal plans, and exclusive content from health and fitness 
experts. 
Business & Revenue Model For A Fitness App 
Like MyFitnessPal
1. Value Proposition: MyFitnessPal provides a comprehensive and 
easy-to-use platform that helps users track their progress and improve 
their health. The app offers a database of over 11 million foods, a 
barcode scanner, and monitoring over 350 activities. MyFitnessPal also 
provides support and motivation through peer groups, challenges, and 
rewards.
2. Key Resources: The MyFitnessPal website and app, its team of 
developers, customer support staff, and other employees, its database 
of food and exercise information, and its partnerships with other 
companies in the fitness industry. The company also invests in 
marketing to promote the app to new users.
3. Key Partnerships: MyFitnessPal has partnerships with fitness 
tracking devices and apps, food and beverage companies, and fitness 
studios. These partnerships help expand the app’s reach and make it 
more useful for users.
•Data partners: MyFitnessPal has partnered with several data providers in 
order to offer its users a comprehensive food and exercise database.
•Hardware partners: MyFitnessPal has developed integrations with many 
wearable fitness devices and apps, including Fitbit, Jawbone, 
MapMyFitness, Endomondo, RunKeeper, Strava, Garmin, and Nike+. 
These partnerships allow users to automatically sync their activity data 
with MyFitnessPal. In addition to generating revenue from premium 
memberships, these partnerships also help MyFitnessPal acquire new 
users.
•Content partners: MyFitnessPal has partnered with content providers like 
Livestrong and shape.com to offer its user’s health and fitness articles.
4. Key Activities: MyFitnessPal’s key activities include maintaining 
its food and exercise information database, developing new features 
for the app, and partnering with other companies in the fitness 
industry. MyFitnessPal’s key activities include developing and 
maintaining the app, partnering with other companies, and marketing 
the app to potential users.
5. Revenue Streams: MyFitnessPal follows a freemium business 
model, which means it offers a basic version of the app for free and 
charges for premium features. This pricing strategy has allowed the 
company to tap into a larger market and generate revenue from users 
willing to pay for additional features. The app generates revenue 
through in-app purchases, subscriptions, and advertising.  In 2019, the 
company generated an estimated $140 million in revenue.
6. Cost Structure: MyFitnessPal’s costs include the cost of 
developing and maintaining the app, the cost of hosting its database, 
the cost of advertising, the cost of marketing, and the cost of 
partnerships.
7. Customer Segments: MyFitnessPal is designed for anyone 
interested in improving their health and fitness. People who are 
interested in tracking their calorie intake and physical activity levels. 
The app is particularly popular with people trying to lose weight, gain 
muscle, or eat healthier. MyFitnessPal is also popular with athletes 
and other people looking to track their progress and set goals.
8. Customer Relationships:  MyFitnessPal offers free basic 
membership and premium membership. The premium membership 
gives users access to additional features, such as detailed nutrient 
data and the ability to set goals and track progress over time. The 
company has a dedicated customer support team that is available to 
help users with any questions or problems they might have. 
MyFitnessPal regularly updates the app with new features and 
improvements based on user feedback.
9. Channels:  MyFitnessPal uses direct/online channels to reach its 
customers. The company also has a strong social media presence, with 
over 2 million followers on Instagram. MyFitnessPal has a website while 
the app can be downloaded from the App Store or Google Play.
How much does it cost to create a fitness app like 
MyFitnessPal?
The average cost to create a fitness app like MyFitnessPal can range 
anywhere from $10,000 to $100,000. The price tag will depend on the 
features and functionality included in the app, as well as the size and 
scope of your project. If you’re hoping to create a more complex app 
with multiple features and functionality, you’ll likely need to budget for 
the higher end of that range. Ultimately, the best way to get an accurate 
estimate for your project is to consult with a professional app 
Ifd yeovue loaprem ae nhte acoltmh-pfoacnuys. ed entrepreneur with an innovative take on apps 
such as MyFitnessPal, you’re at the right place. Oyelabs has extensive 
experience building world-class apps that are helping millions of people 
get healthier every day; our expert development team can help you 
create an app that truly stands out. So, schedule a free meeting to kick 
start your entrepreneurial journey!