SEO ppt
                     SEO 
WHAT IS SEO?
• SEO stands for “search engine optimization.” In simple 
terms, it means the process of improving your site to 
increase its visibility when people search for products or 
services related to your business in Google, Bing, and 
other search engines. The better visibility your pages 
have in search results, the more likely you are to garner 
attention and attract prospective and existing 
customers to your business.
WHAT IS IMPORTANCE OF SEO IN 
MARKETING?
• 1. Its increases the traffic in website which results in increase in marketing 
of goods and services.
• 2.Its increases the Ranking of website.
• 3. Visibility increases the traffic and competitors have least impact on our 
website.
• 4.Give direct answers to customers, so that they don’t go into other 
website.
• 5.It increases the knowledge of customers
• 6 It fond of Holistic Marketing Ecosystem,in it what customer want is 
understood
•HOW DO SEARCH ENGINES WORK?
Search engines work through three primary functions:
Crawling: Scour the Internet for content, looking over the 
code/content for each URL they find.
Indexing: Store and organize the content found during the 
crawling process. Once a page is in the index, it’s in the running 
to be displayed as a result to relevant queries.
Ranking: Provide the pieces of content that will best answer a 
searcher's query, which means that results are ordered by most 
relevant to least relevant.
ROBOTS TXT.
• Robots.txt files are located in the root directory of 
websites (ex. yourdomain.com/robots.txt) and suggest 
which parts of your site search engines should and 
shouldn't crawl, as well as the speed at which they 
crawl your site, via specific robots.txt directives.