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                     HOW TO USE LINKEDIN
ANALYTICS FOR A B2B
AUDIENCE.
The beauty of LinkedIn analytics is well-suited
to the needs of B2B business to drive good
marketing results and effective investment. it,s
no different from any other social media platform
in that you need a good Linkedin strategy
to drive success.
HOW TO SET UP LINKEDIN
ANALYTICS.?
It's easy to set up a linkedin account, which automatically gives you access to its
analytics platform. all you need to do is click on linkedin pages and click "create
page" , which will take you to a screen where you want to set up.  once you select
"company" , it will fill out a form that includes a company logo or image to represent
you. once that's done , click "create page" and you,'re ready to go to access the
linkedin analytics tools and dashboard, log into your linkedin your company page
TYPES OF LINKEDIN ANALYTICS.
1. VISITORS ANALYTICS.
Visitors analytics shows how many visitors have
landed on your company page. this selection
shows the total number of page views, unique
visitors, and custom button clicks in the
last 30 days and shows the month-to-month
change.
FOLLOWER ANALYTICS
One of the most important metrics for marketers playing the ‘long game’ is the number of followers you can
attract.
The follower analytics feature on LinkedIn shows you the statistics and sources of your followers. Its
purpose is to let you know who is following your company page and the best ways to engage with them
. UPDATE LINKEDIN ANALYTICS.
The Update Analytics feature allows you to see the performance of your posts on
LinkedIn. This will help you evaluate the performance of each based on the quality,
format, and topic shared on your company page.
This activity metric is a goldmine of long-term engagement data as it tracks the
level of interaction for all the content you create, including videos, articles, photos,
or a combination of those element
EMPLOYEE ADVOCACY ANALYTICS.
You can use employee advocacy analytics to assess the content quality and
engagement of the posts your employees share on LinkedIn analytics
TALENT BRAND ANALYTICS
These analytics are linked to LinkedIn career pages to help you understand how to improve your
engagement with specific audiences. This is important for companies engaging and attracting new talent to
the organization.
It helps you showcase your brand as an employer, promote jobs, engage with candidates, and connect and
share your company’s story
COMPETITOR ANALYTICS.
Launched at the end of 2021, this functionality is a great way to see what your
competitors are doing and compare your performance to them, rather than
‘Companies to Track’
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