TOP DIGITAL MARKETING INSTITUTE IN BANGALORE. 
                     12 TWITTER MARKETING TIPS TO HELP
GROW YOUR BUSINESS NOW.
Twitter is a great place to grow your business, but things move very
quickly on the platform.
The average lifespan of one tweet is only about 18 minutes. Over 
7,000 new tweets are sent every single second
.
The shelf life of one tweet is four times shorter than anything you 
post on Facebook.
This makes it hard to get your messages to stick and make an 
impact. It’s easy to get lost in the crowd.
That’s why your tweets and Twitter marketing techniques have to 
pack a punch to get people to take action and pay attention to you.
1.Pick the right handle, profile photo, and header 
image.
Your Twitter handle has to be recognizable, easy-to-remember, and
short enough for people to easily tag you.
When someone tries to search your name, they will use your handle
to find your page.
Keep your names consistent across all social media profiles. If you 
use a name that’s different from your brand or company name, you 
might confuse followers or make your page hard to find.
Take H&M for example. There’s no way to include the “&” character
in a handle, so they simply shortened their handle to “@hm
The business name “H&M” is already catchy, short, and easy-to-
remember, but the handle is even simpler.
They use this handle consistently across all of their social media 
accounts. No unnecessary characters are added, making their 
pages easy to find.
If you’re just getting started, choose a Twitter handle that is as close
to your brand’s name as you can get.
Steer away from irrelevant numbers or any kind of punctuation 
marks.
2. Optimize your bio to showcase your brand’s 
personality
Your Twitter bio is a 160-character location to showcase your 
company right under your profile photo. You need to create a killer 
one.
And it doesn’t have to be difficult.
Just explain who you are to the world in a few short, sweet 
sentences. Here’s what my Twitter bio looks like:
1. Keep it accurate. Tell people exactly who your brand is.
2. Incorporate some personality or humor. Don’t be afraid to 
tell a few jokes or say something original.
3. Brag a bit. If your brand has some great accomplishments 
under their belt, tell people. Have thousands of existing 
customers? Let people know.
4. Keep it targeted. Write a bio that will attract people that fit in
with your target audience.
5. Add relevant hashtags so that people can find your account 
when they search for those terms.
6. Be sure to tag other brands that you may be associated 
with in this space
3. Tweet during peak hours
There are certain days of the week or times of day when users are 
more active on Twitter, meaning they’ll actually be more likely to 
engage with your posts.
By identifying those hours and days and posting during them, you’ll 
gain more impressions, boost engagement, and get tons of clicks.
According to Buffer, tweets posted on Friday, Saturday, and 
Sunday have higher CTRs than those posted during other days of 
the week
Some studies have shown that posting between 12 PM and 6 PM is
the best time to post. Others suggest that the hours between 12 PM
and 3 PM on Monday through Friday work best
4. Keep hashtag use to a minimum (and use the 
right ones)
Tweets that contain hashtags receive 2x more engagement than 
those that don’t.
But tweets with more than two hashtags receive a drop in 
engagement by 17%
It’s important to use the right kind of hashtags 
without overusing them.
Only include hashtags that add some context to your tweets
RiteTag is another alternative that works similarly to Hashtagify.
Next, focus on running some advanced searches
5. Run some advanced searches
Wouldn’t it be nice to find people who are interested in your 
services or products at this very second?
Or figure out exactly what people are saying about your brand?
Luckily, there is when you use Twitter advanced search.
Instead of sending out promotional tweets or writing to your existing
customers, find potential ones by searching through industry-
specific terms.
For example, if you’re a bakery, search for terms like “baker,” 
“bakery,” or “cake” in your area
7. Add images to tweets to increase retweets
Make sure only to add compelling images that are relevant and 
high-quality.
Never use an image that doesn’t relate to your tweet just for the 
sake of adding an image.
If you’re tweeting about a recent blog post, add an image from the 
article with a link where users can find more information.
Or, if you want to tweet about a new product or service, include an 
image that showcases it.
You may even be running a promotional deal where followers can 
get discounts. Use a tool like Canva to create a simple graphic like 
this one and add it to your tweet
7. Utilize Twitter video for even more engagement
Images get more attention than plain old text, but videos outperform
images.
Twitter video allows Twitter users to record a new video from a 
device or upload an existing video.
8. Conduct polls to interact with followers
One of the easiest ways to create more activity on your Twitter 
page is to create a Twitter poll.
All you need to do is click the same button you always click to add a
new tweet, then click on the poll icon at the bottom of the screen
9. Use creative CTAs (beyond asking users to share 
posts)
The entire idea behind Twitter marketing is to drive sales, generate 
leads, boost clicks, and increase downloads.
Creating posts to drive these actions, when used sparingly, can 
boost your engagement in huge ways. Adding a CTA to a few 
tweets is the quickest way to do this
 Follow us
 Visit our site
 Shop our sales
 Download here
 Learn more
10. Use Twitter to double A/B test headlines
Twitter is the best network to test headlines.
Testing headlines on Twitter is a great idea because the visual 
elements aren’t as prominent on as they are with a platform like 
Facebook.
Buffer introduced this idea with a guide on how to write great 
headlines on blogs and social media.
After you publish an article, use a tool like Tweriod to find out when 
your followers are online.
Then, tweet three to five headlines with trackable links during those 
peak times. Make sure that the headlines are different.
Track the performance of each link. Next, put the same headlines 
into an A/B-testing service like Optimizely
11. Reach out to influencers for more exposure
It’s now easier than ever to pitch your ideas to someone with a 
large following. If they like what you bring to the table, they can 
change your brand’s world with one simple post.
The first step to influencer outreach is identifying which influencers 
are out there for your specific industry.
First, look at influencers that you’ve already been interacting with. 
Maybe they’ve liked a few of your tweets, or maybe you’ve 
responded to some of theirs.
Look at their profiles.
12. Harness the power of Twitter Ads
When you need to boost engagement as fast as possible, Twitter 
Ads are the way to go. Especially if you don’t have a ton of 
followers just yet.
Twitter Ads can be a bit more expensive than Facebook Ads, but 
they will boost engagement when you need it most. Promoted 
tweets are the best option for this purpose
Conclusion
Twitter is one of the best places to increase brand awareness and 
generate new leads, but things move quicker on the platform than 
any other social media network.
The average lifespan of one tweet is just a few minutes, and 
thousands of new tweets are generated every second.
Your Twitter marketing efforts have to be unique so that you stand 
out from the crowd.
Start with the basics of your Twitter profile. Make sure that your 
brand’s handle is short and easy to remember. It should be as close
to your company’s name as possible.