What is Mobile Analytics and its Benefits over Web Analytics
                     What is Mobile Analytics?
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driven insights you need to create engaging mobile experiences and  
generate more revenue from your mobile apps. Mobile analytics is a tool 
that captures the details of a user’s experience within a mobile website 
or app. Analytics platforms collect data on each user’s response to 
advertising and marketing campaigns, as well as key metrics like events 
triggered and time spent in-app.
Mobile analytics solution helps marketers in four key areas: 
understanding the user, measuring the impact of lifecycle campaigns, 
informing A/B tests, and highlighting significant changes. All of this is 
available in an easy-to-use dashboard that helps users to focus on 
optimizing campaigns rather than crunching numbers. 
 
 Mobile Analytics measures users’ interaction with the 
app in addition to metrics about the app itself, such as 
app installs, app launches, taps, screens, events, app 
versions, flows, user retention, funnel analysis and 
more. Moreover, just like in web analytics, mobile 
analytics also tracks and measures similar metrics on 
users such as how many new users used the app, 
from which countries, using which devices and 
versions, whether they followed a link on a marketing 
campaign or an application store search. 
What can you track using Mobile Analytics?
 Mobile App Analytics is not just covered to knowing how many 
people downloaded the app or how you are generating revenue out 
of it or what people think about your app. It’s actually more than 
that.
 Mobile analytics typically track Page views, Visits, Visitors, Source 
data, Active Users, Strings of actions, Location, Device information, 
Login/logout, Custom event data. Mobile analytics can reveal User 
Acquisition Metrics, fallout rates, anomalies, Engagement Metrics, 
conversions and more to help lower app abandonment, nurture re-
engagement and lift retention. An effective performance analytics 
solution monitors your app in real-time and enables you to learn 
exactly which users and transactions are impacted the moment a 
problem is detected. We can track Revenue Metrics, Average 
Revenue per User (ARPU), Retention, Crash Report, Cost per Install 
(CPI), Cost Per Loyal User (CPLU), and Network issues.
How is Mobile Analytics different from Web Analytics?
      In the past, companies treated mobile and non-
mobile devices as separate and even used a 
separate vendor for their web analytics, but this is 
becoming a rarity. Most modern product analytics 
platforms track users on both mobile and desktop 
devices. That said, the physical differences in 
screen sizes and aspect ratios lead to slightly 
different mobile and non-mobile user experiences. 
On mobile, users have fewer screens such as 4 to 7 
inches and interact by touching, swiping, and 
holding. 
 
     
As a result, mobile app and site pages are lack with fewer 
navigation options. Fonts are bigger, and users take relatively 
fewer actions. On a desktop, users have larger screens up to 10 
to 17 inches and interact by clicking, double-clicking, and using 
key commands. Website tracking generally involves more 
interactions, more content, larger menus, and more links per 
page. A mobile analytics platform will account for this device 
disparity and provide one single, centralized console that 
recognizes unique individuals and their behaviors across 
devices. Mobile and web analytics interconnect to provide a 
more meaningful profile of your customers, which allows you to 
create and deliver seamless experiences across channels and 
devices.
 Your product is the eye of your business. And as a business 
proprietor, entrepreneur, or product manager, you know 
that it needs to be perfect. In a period where consumers 
have hundreds of choices for any product or service, 
companies have to understand their mobile analytics and 
what they indicate. I hope this blog will help you to give 
insights into Mobile Analytics.
 Visit for more info: 
https://www.sovereignconsult.com