Pros and Cons: Comparing WhatsApp Business and WhatsApp Business API
                     WHATSAPP  
BUSINESS  
API
SPACEEDGE 
TECHNOLOGY
PRESENTATION WHAT IS WHATSAPP BUSINESS, AND 
HOW  DOES IT WORK?
 SUMMARY APPLI CATI ON PROGRAMMING 
INTERFACE  (API)
TOPICS COVERED TODAY BUSI NESS API
HOW DOES WHATSAPP 
BUSINESS FROM  WHATSAPP 
BUSINESS API?
WHY US?
WHAT IS WHATSAPP 
BUSINESS,  AND HOW DOES IT 
WhaOtsRAKpp? Business is a platform created by 
the  WhatsApp team that is primarily 
targeted at small and medium businesses. 
B.ecause standard WhatsApp lacks the 
 ftuhnact tbiounsainlleysses want, the  WhatsApp 
Business app can assist them in 
effectively hosting themselves on the 
platform.
You can now utilize the new app to show 
off your product catalogs, generate leads, 
send vital notifications, gather comments, 
and provide customer service to your 
users.
Consider your WhatsApp Business 
Account to be a  limited-featured live 
chat tool. You can also use away  
messages to inform your consumers that 
you'll be  away for a while and will 
contact them again soon
WHAT IS AN 
APPLICATION  
PROGRAMMING 
INTTEheR teFrmA C"AEPI"  (stAanPdsI )fo?r "Application  
Programming Interface." An API allows you 
to link different platforms.
It enables the integration of two sets of 
software.  To put it another way, an API 
allows two or more programs to 
communicate with one another.
Let's have a look at an example. If you're 
planning a trip to the Mauritius islands 
and need to book a  hotel room, you'll head 
to Trivago. API makes it possible to access 
Trivago's website and make a  reservation.
As a result, an API allows the platforms to 
communicate with one another.
WHAT IS  WhatsApp built the WhatsApp 
Business API  to make it easier for 
WHATSAP larger companies to manage and 
communicate with their larger 
P  consumer base. While WhatsApp 
Business performed the job, it only 
BUSINESS  allowed larger companies to have two 
API? active sessions at a  time. This hampered connectivity because they 
couldn't contact the majority of their 
cBoencsaums ersm uasniunagl lyther ebsapsoicn dWinhgattsoApp a n
Business app. d
communicatingwith clients scal is
unfeasible, the WhatsaAtpp Busineess API 
 allows you to automate your 
conversations and send bulk 
notifications.
How WhatsApp Business from 
WhatsApp  Business API?
SIZE OF THE ORGANISATION NUMBER OF ALLOWED USERS
WhatsApp Business – Ideal for WhatsApp Business – Max 2 
small businesses looking to live  user sessions allowed, 
serve a  relatively smaller circle need to  manually respond
of customers. WhatsApp Business API – 
WhatsApp Business API – Great Unlimited users can be catered 
for bigger organizations looking to at once, automating and 
to seamlessly sell and sending bulk notifications.
communicate with a larger 
audience.
ACCESS PRICING AUTOMATION
WhatsApp Business – WhatsApp Business WhatsApp Business –
Downloadable on App 
Store  and Play Store –  Free
Limited functionality, 
can  only automate 
welcome  and away 
WhatsApp WhatsApp messages
Business  API – Business  API – WhatsApp Business API 
Can only be  Charged per  –  Complete 
accessed and set message sent or  automation  with smart 
up  through third- template used chatbots
party
With SPACEEDGE TECHNOLOGY'S APIs, 
you
may send WhatsApp messages quickly 
and  securely. With the Programmable 
Messaging  API, you can integrate 
WHY  WhatsApp with other  communication 
channels like SMS and MMS, or  use 
SPACEEDG the Conversations API to manage  
ETECHNOLOGY ?multichannel, multiparty interactions.
SPACEEDGE provides more than just
connectivity, with built-in tools and 
software for  visual workflows, 
interactive buttons, analytics,  and 
template message management.
WHY 2500+ BUSINESSES ACROSS 52 
COUNTLROIEVSE SPACEEDGE 
TECHNOLOGY?
SERVICE INTEGRATION API CHAT 
WORKFLOW INTERFACE
KNOWLEDG
E BPA NLP REPOSITOR MANAGER MANAGER
Y
LET THIS INSPIRE 
US:
WHATSAPP API 
+  YOUR 
BUSINESS = A  
PERFECT FIT !
SPACEEDGE 
TECHNOLOGY
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