Customers play a significant role in the growth of the retail business. But when owners don’t know how to track their customers' purchases and behaviors, it increases risk in their business. With the help of retail traffic analytics, they can efficiently eliminate their business risk and get accurate customer data at their fingertips. That is why retail traffic analytics is known to be a powerful tool for every business. In this article, we will discuss how retail traffic analysis helps in boosting your business sales.