Search Engien Optimization
                     Search Engien 
Optimization
Introduction Search Engine Optimization Presented 
by Speqtus Technologies
Overview
• What is SEO
• Need of SEO
• Type of SEO
• Advantage and Disadvantage of SEO
• Conclusion
What is SEO
• SEO is short for “
search engine optimizatio
n
.” To put it simply, SEO is 
any action taken that is 
meant to better optimize 
or improve your website’s 
performance in organic 
search results. The end 
goal of SEO is usually to 
get a website to rank in 
the #1 spot on search 
engines like Google, or at 
least on the first page.
Why You Need SEO
• If your site cannot be 
found by search 
engines or your 
content cannot be put 
into their databases, 
you miss out on the 
incredible 
opportunities available 
to websites provided 
via search - people 
who want what you 
have visiting your site.
Type of SEO
Two Type of 
SEO
• ON Page SEO
• OFF Page SEO
ON Page SEO
• Website optimization
• Keyword optimization
• Google Webmaster
• Google analytics
• Site Map
• Youst Seo
• Canonical Tag
• Title tag
• Meta Description
• Focus Keyword
OFF Page SEO
• Social bookmarking
• Image submission
• Pdf submission
• Artical Submission
• PPt submission
• Press Release Submission
• Business Listing
• Blog submission
• Info graphic submission
• Blog commenting
• Directory Submission
Advantage of SEO
• Better Visibility of Search Engines
• Increased Traffic to the Site
• Increased Conversion to the Site 
• Increased Conversion Rate
• Better Rich To Targeted Audience as per 
geological Location
Disadvantages of SEO
• Time Consuming
• Can never guarantee on the result.
• Google may penalize the site if black hat 
strategies are implemented.
• Getting the site from below the fold to above the 
fold on first page of Google is bigger challenge 
then getting from 10th page to 1st page.
• Requires continuous check and maintenance to 
be in first 10 position.
Conclusion
• SEO is smart way of increasing your visibility 
online by saving time and cost of marketing. But 
before going for SEO, one must understand how it 
works and the affects it can have on the business.
• SEO can be define when costumer see your 
advertisement or listing when they search. 
• SEO is an effective tool for improving the volume 
and quality of traffic to your website.
• One must keep in mind that business can run 
successfully without SEO, but they can not run 
without these thing.