The Sports Communique-IISM's newsletter July 2021
                     THE SPORTS COMMUNIQUE
IISM’s OFFICIAL NEWSLETTER
JULY 2021
It's Rising Sports Star Of India
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OUR FOUNDER DIRECTOR'S COVERAGE ON THE RECENT 
FORBES INDIA EDITION
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OUR FOUNDER DIRECTOR'S COVERAGE ON THE RECENT 
FORBES INDIA EDITION
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Mirabai Chanu has returned home to hero's welcome. Chanu, an Indian weightlier was seen 
compeng at the 2020 Tokyo Olympics, liing hopes of millions on her shoulders. This miracle girl 
wrote herself to history by winning us a silver medal in Weightliing, making India prouder than ever. 
Millions back in India and around the world cheered her for a splendid go at the esteemed event. 
The internet is filled with joy and all praises for Mirabai. Every household is now aware of how much 
our silver girl loves pizza as she was seen enjoying slices with Shri. Kiren Rijiju, former Minister of 
Youth Affairs and Sports. It has been a few days to her win and we are witnessing adorable videos of 
children mimicking her historic li. But who is Mirabai Chanu? What is her story? 
Saikhom Mirabai Chanu is a Manipuri girl born in a humble family living in Nongpok Kakching about 
30 kilometers away from Imphal city. Chanu is the youngest born child to her parents and has six 
siblings. As a child, she would oen go to the nearby hill to collect firewood with her brother who is 
four years elder to her. Mirabai was 12 when her brother was shocked to see her li a bundle of 
firewoods for 2 kilometers which he couldn't li himself. Lile did her family know that she was a 
champion in making. 
TO READ THE BLOG, CLICK HERE : https://bit.ly/2TMRs5E
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SPORTON SERIES 2.0
IISM, last year, brought to you #SportOnSeries featuring renowned personalies from sports and 
events industry. The interacve chat sessions of the #SportOnSeries were a sure shot hit. Leading 
lights like Mr. John Abraham, Mr. Gaurav Kapur, Ms. Simran Kaur Mundi, Mr. Roshan Abbas, Mr. 
Jan Paranjape, Ms. Lydia Buthello and Mr. Yuvraj Valmiki enlightened young minds in the 
sessions.
IISM is back with another season of sport-filled session- #SportOnSeries 2.0
To start off with, IISM invited Mr. Salil Ankola to be featured in the first episode. Mr. Salil is a former 
Internaonal Cricketer and the Chairman of Selectors- Mumbai Ranji Team.
The second episode featured Ms. Reema Sanghavi, Founder & MD- Maximus MICE & Media 
Soluons Pvt Ltd. Ms. Reema is an entrepreneur with over a decade of experience in the industry, 
having contributed significantly to the world of experienal markeng. Ms. Reema is the CO-
Founder of Pinkathon. 
IISM invited Mr. Jan Sapru, one of India's finest Television Sports Presenters, a Broadcaster & 
Cricket Commentator at Star Sports network.
The series was hosted by Mr. Shaju I Ignaus, Founder Director, The Ignite Enterprise.
You Can Watch Our Episodes On IISM Instagram Here- https://bit.ly/3bKwZkW
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In recent years, India has seen a consistent upward trajectory in the business of sports. 2008 was a watershed year for 
sports in India with the advent of the IPL. Since then, the unique franchise-based format adopted by the league has 
inspired the creaon of similar compeons in other crickeng naons, as well as the launch of similar events in other 
sports in India too. Investments in sports properes have grown at a good clip in the country in the last decade.
When an industry grows, its management pracces too evolve with it. As processes get increasingly streamlined, we 
see a clear shi from the unstructured to the structured. The increasing need for quality manpower in the area of 
Sports Management, is therefore, concomitant to the changes in the business climate that we see around us. As we 
see a surge in the sports industry, the need for specialized educaon that is structured around the requirements of the 
sector, also grows with it. Sports has the ability to capvate us, to hold our aenon, and to get fans like us to be 
emoonally involved in it. This universality of sports makes it a great plaorm for businesses in other sectors to 
connect with the sports fan. As a result, the business of sports is not just about selling of sporng events; rather it 
extends to selling of non-sporng products using sports as a plaorm too. The booming adversing figures around 
sports properes, especially in electronic media, bears tesmony to this power of sports.
Sports can touch many lives, and the actual sporng event is just the starng point of the mul-layered business 
opportunies built around the acon on the field, like sponsorships, celebrity management, franchise-related work, 
event management, adversing & broadcasng iniaves, fan engagement, and all other acvies that are either 
associated with the running of the sporng event, or funcon as enablers for all stakeholders in leveraging their 
investment in the sporng property, whether B2B or B2C.  
TO READ THE ENTIRE BLOG, CLICK HERE : https://bit.ly/3mGyeJ2
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Sports nutrion is applicaon of nutrion knowledge in sports and exercise to help athletes 
enhance their performance, help in post exercise recovery and maintain good health. Sports 
nutrion helps acve individual achieve their sports specific or exercise specific goals through 
proper nutrion. These sports specific goals have different nutrional requirements and regime 
than others. Designing a praccal diet plan for individuals to supply right type of nutrients in the 
required amount to help them improve the performance as well as help their body to repair and 
be healthy. Different stages of training and compeon requires nutrional plans like before 
compeon plan, recovery period plan off season plans etc.
Sports nutrionists helps athletes and fitness enthusiasts understand how the food they eat 
improves their health, and opmizes their on-field performance. They work with individual 
clients to asses and analyse their nutrient intake, lifestyle to create a nutrion plan that will 
increase their endurance as well as help recover as quickly as possible.
As people are now aiming more at having a healthy lifestyle and making conscious food choice; 
nutrion as an industry is growing faster. With a fast-growing wellness and health industry there 
is always a demand for nutrionist to help create products like dietary supplements, forfied 
food products to help reduce deficiencies, sports enhancing supplements or ingredients. 
TO READ THE ENTIRE BLOG, CLICK HERE : https://bit.ly/3nQoYT7
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FEATURING: 
CORPORATE RELATIONS STUDENT COMMITTEE (CRSC)
Corporate Relaons Student Commiee (CRSC) is a Student Development Cell at IISM. The CRSC 
assists the Corporate Relaons Department on diverse projects iniated by the team. Over the 
years, CRSC has acvely undertaken various tasks in execung- The IISM HR Conclave 2019 & 2020. 
CRSC also is involved in aiding students' so-skill development. Overall, CRSC works upon tasks 
which fulfils the objecves of the CR Department.
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“A professor affects eternity: he/she can never tell where their influence stops.” One such professor 
to IISM is Ms. Avan Desai. Ms. Avan is the 'Incharge- Academic Outreach at IISM' and have been 
associated to the instute for many years now. She is a Management Faculty, So Skills Trainer, Sales 
and Markeng Evangelist and Research Analyst. Ms. Avan shares with us, her experience and 
percepon about management and its importance for students in their journey of becoming 
professionals entering Sports Industry. 
1. Share with us about your experience in the Sports Educaon industry. 
 My foray into sports educaon industry happened with a conscious decision of teaching for a college, 
which has created a niche for itself in the educaon industry. Sports in India is growing rapidly & in last 
5 years I have witnessed tremendous change in mind-set of young generaon who wants to make a 
career for themselves in sports if not as an athlete. I have also noced change in the mind-set of 
parents who are willing to support their children in their passion. Being in the sports educaon 
industry has taught me to be dynamic in my thoughts, & has encouraged me to delve deeper into the 
understanding of “sports” from a teaching point of view. Interacng with people who are associated 
with sports made me broaden my horizon of the way sports funcons and even casual conversaons 
interacons can give you deeper insights on strategies that can work.
TO READ THE ENTIRE BLOG, CLICK HERE : https://bit.ly/3y9Bn8F
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RISING SPORTS STARS OF INDIA
IISM students breathe sports and are staunch sports enthusiasts. Our students come from various fields of 
expertise as well as are active sports players from club, state, national and international level. Here are some 
of our students who are no less but rising stars of India. 
MRUNAL KADAM ALANKRIT KAMBOJ HARDIK MEHTA ABHISHEK KULKARNI
Track & Field Athlete Cricketer and Track & Field Athlete Cricketer & Marathon Runner Cricketer
OM DESAI ADAM CARDOZ MEHUL JIRAGE
Badminton Player Footballer Cricketer, Badminton & Rugby Player
SHREY SHROTRI VAIBHAV DALVI PRATHAM DESAI DHRUVIN KATARIA
Footballer, Volleyball & 
Cricketer Tennis Player Football Player Esports & Football Player
AAROHAN DEWRIARY SHASHWAT BERIA
Taekwondo, Football & 
Basketball Player Basketball Player
You can read about journey of our students on IISM's social media plaorms. More stories to come.
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Since 11 years, IISM through persistent efforts has encouraged students to take up entrepreneurial 
tasks and enhance their entrepreneurship skills. Some of the IISM students have established their 
own venture called the Sports Doyen.  The Sports Doyen is a sports media organizaon where 
students provide a plaorm for fans and experts to voice their opinions, either through live shows 
on YouTube and Facebook or through their website. 
Here's a wrien Interview with team Sports Doyen: 
1. What makes you draw towards sports?
Ans. Watching the naon react to the 2011 World Cup win made me envy that kind of celebraon. 
Despite sports as a concept being volale on occasions, we know it can spark a moment of brilliance 
every now and then, one that can make our day, week or a month somemes. 2011 WC, the Gabba 
win recently being two of those. 
2. How did studying Sports Management come into picture? 
Being a sports writer myself, I wanted to groom myself from being an amateur to a professional in 
the sports media field. This is when I came across sports management courses, and shortly aer 
that, I learnt about IISM.
TO READ THE ENTIRE BLOG, CLICK HERE : https://bit.ly/3yiV1Qn
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Abhishek Kulkarni is an IISM alumnus from PGP in Sports & Wellness Management Batch 2019-20. 
Abhishek is an ardent sports lover, cricketer and qualified fitness trainer. Hailing from a family of 
athletes, Abhishek always wished to do something remarkable in the field of sports. Therefore, 
parallel to being a professional sportsman, he pursued a Sports Management program at IISM to 
boost his entrepreneurship venture- Aim Sports & Fitness Club. 
Here is a wrien interview with Abhishek that bids to guide Sports Management aspirants. 
Tell us about your passion for sports?
ANS - My great grandfather was the principal of TIPE (Training Instute of Physical Educaon) 
Kandivali, Mumbai. My grandfather and father were naonal-level track & field athletes. I have 
played cricket for MCA (Mumbai cricket associaon) for 2 years. My passion towards sports grew 
more because of cricket. So, belonging from a family of sportsmen, sports is in my blood.
When did you decide to step towards studying Sports Management?
ANS – We have our own funconal fitness clubs by the name of Aim Sports & Fitness where we 
provide training for Marathon and general fitness. My father being an Athlec coach and into fitness 
industry for past 20 years now, I wanted to expand our family venture and run it efficiently and that's 
when I decided to study PGP in Sports & Wellness Management to get the formal educaon in this 
field.
To Read The Entire Blog, Click Here : https://bit.ly/3uHNpDU 
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THE SPORTS COMMUNIQUE
IISM’s OFFICIAL NEWSLETTER
Curated by: 
Mr. Amit Gupte, COO
Mr. Karan Mange, Sr Manager- Marketing
Mr. Sandeep Dalvi, Assistant Manager- Design
Ms. Tista Nautiyal, Executive- Content 
International Institute of Sports Management (IISM)  
Ground Floor, Smartworks, Fleet House, 
Gamdevi, Marol, Andheri East, 
Maharashtra 400059, Maharashtra, India.
Email: [email protected] | Website : www.iismworld.com 
T.: +91 8976018871/72
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