elite site ppt
                          
Elite institution
Best Software Training
Institute in erode
About Us
 At Creative Point, we specialize in 
crafting tailored marketing strategies 
that elevate brand visibility and drive 
engagement. Our dedicated team stays 
ahead of industry trends, ensuring that 
each campaign is innovative and 
effective in achieving our clients’ 
unique goals.
What We're All About
Learn Something Every Day
At Creative Point, we believe in 
continuous growth. Expand your 
knowledge daily with our expert-led 
digital marketing insights, strategies, 
and tips. Stay ahead, enhance your 
skills, and achieve success effortlessly!
 
 
 
 
SRIRAM
Founder
Our Vision
Who We Are
"It is impossible for a man to learn 
what he thinks he already knows."
Learn From Industry Leaders
 Gain knowledge from top experts in 
the industry.
Learn at Your Own Pace
 Our institution offers online classes, 
allowing you to learn digital 
marketing from the comfort of your 
own location.
Professional Certification
 We offer officially recognized 
provisional certificates in digital 
marketing.
 DIGITAL MARKETING 
Module 1: Introduction to Digital 
Marketing
 Understanding the basics of digital 
marketing
 The Importance of digital marketing 
in today’s business landscape
 The Evolution of digital marketing 
channels
Module 2: Website Optimization
 The Basics of website design and 
usability
 The Importance of responsive 
design
 SEO fundamentals and best 
practices
 Introduction to Google Analytics
Module 3: Content Marketing
 Creating engaging and relevant 
content
 Understanding different content 
formats (blogs, videos, infographics, 
etc.)
 Content distribution strategies
 Content calendar planning
Module 4: Social Media Marketing
 An Overview of popular social 
media platforms
 Creating and optimizing social 
media profiles
 Social media content strategy
 Paid advertising on social media 
platforms
Module 5: Email Marketing
 Building an email list
 Crafting effective email campaigns
 Email automation and segmentation
 Email marketing analytics and 
optimization
Module 6: Search Engine Marketing 
(SEM) and Pay-Per-Click (PPC)
 Introduction to search engine 
marketing
 Setting up and managing PPC 
campaigns
 Keyword research and targeting
 Monitoring and optimizing PPC 
campaigns
 Performance tracking and 
optimization techniques
Module 7: Display Advertising and 
Remarketing
 Understanding display advertising
 Targeting options in display 
advertising
 Implementing remarketing 
campaigns
Module 8: Mobile Marketing
 Overview of the mobile marketing 
landscape
 Creating mobile-friendly content
 Mobile advertising strategies
 App marketing and promotion
Module 9: Analytics and Data-driven 
Marketing
 Introduction to marketing analytics
 Key metrics and KPIs
 Data analysis tools and techniques
 Using data to optimize marketing 
strategies
Module 10: Strategy and Planning
 Developing a digital marketing plan
 Setting goals and objectives
 Budgeting and resource allocation
 Measuring and reporting on 
campaign performance
SOCIAL MEDIA MARKETING
Course Module:
Module 1: Social Media Marketing: A 
Beginner’s Guide
 
 What Constitutes Social Media 
Elements of Digital Marketing?
 Classification of Social Networking 
Sides
 Opportunities & Limitations in 
Managing Social Media Marketing
 Measures and Indicators in Social 
Media Marketing
Module 2: How to Begin to Create and 
Define Your Company Goals
 
 Setting Clear Objectives and Goals
 Identifying Target Audiences and 
Buyer Personas
 Content Planning and Editorial 
Calendar
 Establishing Brand Voice and 
Messaging
 Budgeting and Resource Allocation
Module 3: Creating Compelling 
Content
 
 Understanding Different Types of 
Social Media Content
 Content Creation Best Practices
 Visual Content Creation: Images, 
Videos, and Info-graphics
 Writing Engaging Copy and Captions
 User-Generated Content Strategies
Module 4: Building and Managing 
Social Media Channels
 
 Setting Up and Optimizing Social 
Media Profiles
 Brand Consistency Across Platforms
 Community Management and 
Engagement Strategies
 Tools for Social Media Management 
and Automation
 Monitoring and Responding to 
Social Media Conversations
Module 5: Paid Advertising on Social 
Media
 
 Introduction to Social Media 
Advertising Platforms
 Targeting Options and Audience 
Segmentation
 Creating Effective Ad Campaigns
 Budgeting and Bidding Strategies
 Monitoring Ad Performance and 
Optimization Techniques
Module 6: Influencer Marketing
 
 Defining influencer marketing and 
its relevance
 Recognizing and Developing 
Associations with the Key 
Influencers
 Contracting for Business and Pay
 How to Assess the Impact of 
Influencer Marketing
 Ethical Consideration and the 
Disclosure of Information
Module 7: Social Media Analytics and 
Reporting
 
 Setting Up Social Media Analytics 
Tools
 Tracking Key Metrics and 
Performance Indicators
 Analyzing Audience Insights and 
Engagement Data
 Reporting on Social Media 
Campaign Performance
 Iterating and Improving Social 
Media Strategies
Module 8: Crisis Management and 
Reputation
 
 Understanding Social Media Crisis 
Situations
 Developing a Crisis Management 
Plan
 Handling Negative Comments and 
Feedback
 Rebuilding Trust and Reputation 
Recovery
 Case Studies of Successful Crisis 
Management
Module 9: New Trends in Social Media 
Marketing
 
 Exploring the New Social Media 
Sites
 The growth of Video Content 
consumption and Live Streaming
 Social Commerce and Shoppable 
content amd posts
 User Privacy and Data Protection
 Future Trends and Prospects of 
Social Media Marketing
Module 10: Project Work and Case 
Studies
 
 How to Build a Social Media 
Marketing Campaign
 Applying Strategy in Different 
Interfaces
 Measuring Campaign Effectiveness, 
Assessing Campaign Outcomes and 
Providing Suggestions
 Reporting the Results and the 
Findings to Stakeholders
WEB DESIGNING
Course Description:
This course covers tutorial introduction 
to basic web design that includes PHP, 
HTML, CSS, JavaScript, Bootstrap, as 
well as the UI/UX aspects. Students will
know basic web development 
principles that will help them design 
beautiful and working website. The 
approach to be used during the 
implementation of this proposal will 
comprise of hands on projects and 
practical exercises that will enhance the
participant’s ability to design and 
develop effective web pages and user 
interfaces.
Course Module:
Module 1: Web development 
Overview
 
 Brief understanding about the 
World Wide Web
 Web browsers and servers and their
role
 Introduction of Client Side vs Server 
Side Scripts
 A discussion of some of the 
technologies used in building web 
solutions
Module 2: HTML Fundamentals
 
 Learn About HTML or Hypertext 
Markup Language
 Basic Structure of HTML Documents
 Working with Text, Links, and 
Images
 Lists, Tables, and Forms in HTML
 Semantic HTML5 Elements
Module 3: CSS Fundamentals
 
 Introduction to CSS (Cascading Style 
Sheets)
 Basic CSS Syntax and Selectors
 Styling Text, Fonts, and Colors
 Box Model and Layout Techniques
 CSS Flexbox and Grid Systems
Module 4: JavaScript Essentials
 
 Introduction to JavaScript
 Variables, Data Types, and 
Operators
 Control Structures: Conditional 
Statements and Loops
 Box Model and Layout Techniques
 Functions and Scope
Module 5: PHP Basics
 
 Introduction to PHP (Hypertext 
Preprocessor)
 Setting Up a Local Development 
Environment
 PHP Syntax and Variables
 Control Structures and Functions in 
PHP
 Working with Forms and Handling 
User Input
Module 6: Bootstrap Framework
 
 Introduction to Bootstrap
 Installing and Configuring Bootstrap
 Creating Responsive Layouts with 
the Bootstrap Grid System
 Bootstrap Components: Navigation 
Bars, Forms, and Buttons
 Customizing Bootstrap Themes
Module 7: UI/UX Principles
 
 Understanding User Interface (UI) 
Design
 Principles of User Experience (UX) 
Design
 Designing Effective Layouts and 
Navigation
 Visual Hierarchy and Typography
 Introduction to Wireframing and 
Prototyping
Module 8: Project Work
 
 Integration of HTML, CSS, JavaScript,
PHP, and Bootstrap
 Designing and Developing a 
Dynamic Website
 Applying UI/UX Principles in 
Website Design
 Testing and Debugging Website 
Functionality
 Deployment and Hosting Basics
 SEARCH ENGINE OPTIMIZATION 
Course Module:
Module 1: Introduction to SEO
 
oUnderstanding Search Engines a
nd their Algorithms
oImportance of SEO in Digital Ma
rketing
oOverview of On-Page and Off-
Page SEO
oKey Metrics and KPIs in SEO
Module 2: Keyword Research and 
Analysis
 
oImportance of Keywords in SEO
oTools and Techniques for 
Keyword Research
oUnderstanding Search Intent
oCompetitor Analysis and 
Keyword Mapping
Module 3: On-Page Optimization
 
oOptimizing Meta Tags (Title, 
Description, Keywords)
oCreating SEO-Friendly URLs and 
Site Structure
oContent Optimization Strategies
oImage Optimization Techniques
oMobile Optimization Best 
Practices
Module 4: Technical SEO
 
oWebsite Architecture and 
Crawling
oURL Canonicalization and 
Redirects
oXML Sitemaps and Robots.txt
oPage Speed Optimization
oSchema Markup and Rich 
Snippets
Module 5: Off-Page Optimization and 
Link Building
 
oImportance of Backlinks in SEO
oStrategies for Building High-
Quality Backlinks
oGuest Blogging and Outreach 
Techniques
oSocial Media Signals and Their 
Impact on SEO
oMonitoring and Managing 
Backlink Profiles
Module 6: Local SEO
 
oUnderstanding Local Search and 
its Importance
oOptimizing Google My Business 
Listing
oLocal Citation Building and 
Management
oReviews and Reputation 
Management
oLocal SEO Ranking Factors
Module 7: Content Marketing and SEO
 
oImportance of Content in SEO
oContent Strategy Development
oCreating SEO-Optimized Content:
Blogs, Articles, Videos, and 
Infographics
oContent Promotion and 
Distribution Channels
oMeasuring Content Performance
Module 8: SEO Analytics and 
Reporting
 
oSetting Up Google Analytics and 
Search Console
oTracking and Analyzing Key SEO 
Metrics
oGenerating SEO Reports and 
Insights
oMonitoring SEO Performance 
Over Time
oContinuous Improvement and 
Optimization Strategies
Module 9: Advanced SEO Topics
 
oVoice Search Optimization
oInternational SEO Strategies
oE-commerce SEO Best Practices
oSEO for Mobile Apps
oEmerging Trends in SEO
Module 10: Project Work and Case 
Studies
 
oImplementing SEO Strategies on 
a Website
oAnalyzing SEO Performance and 
Making Recommendations
oCase Studies of Successful SEO 
Campaigns
oPractical Exercises and Hands-On
Projects