8 ways to increase your organic reach on social media
                     8 ways to increase your 
organic reach on social 
media
Focus your efforts on the right places
❖ Look for your competitors
Optimize your social media profiles
❖ An easy to remember username
❖ A recognizable photo/brand logo
❖ Keyword-rich descriptions (that still sound natural)
❖ A trackable link back to your website
Post evergreen content
❖ Humor, shock, or awe are great emotions to target with 
evergreen content.
Work smarter, not 
harder
Post during slow hours
❖ You’re less likely to get drowned in all the noise.
❖ Facebook – (Thursdays/Fridays) between 1pm and 3pm
❖ Twitter –  (weekdays) between 12pm and 6pm
❖ LinkedIn – (Tuesday – Thursday) between 7am/8am and 
5pm/6pm
Post the right types of content
Promote your profiles everywhere
❖ Showcase on all social media platforms.
❖ Adding follow buttons on your website 
Interact with and engage your 
followers
❖ Reply to their comments, leads to build a great 
reputation that will spread.
❖ Word-of-mouth will spread across new members
Final thoughts
❖ Optimization
❖ User experience
  
❖ High-quality content
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