Performance​‍​‌‍​‍‌​‍​‌‍​‍‌ creative refers to a highly targeted and focused advertising method that utilizes data insights and creative ideas to achieve measurable results. While​‍​‌‍​‍‌​‍​‌‍​‍‌ traditional creative works mostly focus on branding, visual appeal, and storytelling, performance marketing creative is a type of work that has only one clear goaenerate more leads and make the process of advertising more profitable, ultimately supporting ROI-driven ad creative.