DIGITAL MARKETING INSTITUTE IN PITAMPURA
                     DICS 
Innovative’
s
 
Empowerin
g Digital 
Futures
LEARN HOW TO MANIPULATE CUSTOMER BEHAVIOUR THROUGH DIGITAL 
MARKETING .
WHAT IS DIGITAL 
MARKETING?
Digital marketing in simple words is:
Promoting products or services using
 the internet and digital tools like websites,
 social media, emails, and search engines.
Instead, of using newspapers or TV ads 
(traditional marketing), digital marketing
 uses platforms like Google, Instagram, 
Facebook, YouTube, and email to reach
 people online. It helps businesses connect
 with their target audience faster, cheaper, 
and more effectively.
2
PROBLEM AND SOLUTIONS
LOW VISIBIL ITY  HIGH CUSTOMER 
→ EXPOSURE MARKETING DISCONNECT  →  
COSTS  →  ENGAGEMENT
AFFORDABIL ITY
Businesses can now Digital ads and Social media and 
reach a global campaigns are often emails allow direct, 
audience easily cheaper and more real-time interaction 
through online targeted than with customers
platforms. traditional methods.
UNCLEAR L IMITED REACH  
PERFORMANCE  →  →  
ANALYTICS GLOBALIZATION
Even small businesses 
Marketers can track 
can sell or promote 
exactly what works 
products worldwide.
using tools like Google 
Analytics.
3
W H AT  A R E  T H E  C A R R E R  P R O S P E C T S  I N  D I G I TA L  
M A R K E T I N G ?
In today's fast-paced digital world, a career in 
digital marketing offers immense opportunities for 
growth, creativity, and innovation. As businesses 
increasingly shift their focus to online platforms, 
the demand for skilled digital marketers continues 
to rise. From social media management and 
content creation to SEO, email marketing, and paid 
advertising, the field offers a diverse range of roles 
suited for individuals with different interests and 
strengths. Whether you're a creative thinker, 
analytical mind, or tech enthusiast, digital 
marketing has a place for you. For those looking to 
break into this dynamic field, choosing the right 
training institute is essential. One of the 
Best Digital Marketing Institutes in Pitampur
a 
 known for its industry-relevant curriculum, hands-
on training, and experienced faculty that prepares 
students for real-world challenges. With the right 
guidance and continuous learning, a career in 
digital marketing can be both rewarding and 
future-proof.
BENEF ITS  OF  DM 
IN  REAL-WORLD
•Visibility
•Engagement
•Conversion
•Branding
•Growth
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DIGITAL MARKETING 
TOOLS 
• SEO (SEARCH ENGINE OPTIMIZATION)
• SOCIAL MEDIA MANAGEMENT 
•  EMAIL MARKETING 
• SEM 
• ANALYTICS AND DATA 
• CONTENT CREATION 
• PPC (PAY PER CLICK)
• MARKETING AUTOMATION
PITCH DECK 7
THE DIFFERENCE BETWEEN SEO AND SEM
Feature SEO (Search Engine SEM (Search Engine 
Optimization) Marketing)
Improving website Promoting website using 
Definition visibility organically on paid ads on search 
search engines engines
Cost Mostly free (but time- Paid (you pay per click or 
consuming) impression)
Time to See Results Slow (weeks or months) Fast (instant visibility)
Often higher, as users Can be lower than 
Click-Through Rate trust organic results organic, especially if not 
optimized
Google Search Console, 
Tools Used Ahrefs, Yoast Google Ads, Bing Ads
Goal Long-term traffic and Immediate traffic and 
authority lead generation
Below ads, in the organic At the top or bottom as 
Placement in Search results "sponsored" or "ad" 
listings
TRENDS IN  D IG ITAL  MARKET ING
AI-Powered Marketing Use of AI in content creation, 
chatbots, and customer segmentation. Hyper-personalized 
user experiences. Tools like ChatGPT, Jasper, and 
Midjourney transforming campaign development.
Voice Search Optimization Growth in smart speakers and 
mobile assistants. Focus on conversational keywords and 
FAQs. Voice SEO becoming part of mainstream strategy.
 Video-First Content Short -Form videos (like Reels, Shorts, 
TikTok) dominating engagement. Live streaming for real-
time brand interaction. Interactive video ads gaining 
traction.
Click to add photo TRENDS IN  D IG ITAL  
MARKET ING
Influencer & Creator Economy
•Micro and nano-influencers driving niche engagement.
•Brands focusing on long-term influencer partnerships.
•Rise of user-generated content (UGC).
 First-Party Data & Privacy-Focused Marketing
•End of third-party cookies reshaping targeting methods.
•Emphasis on ethical data collection and transparency.
•Growth of zero-party data (information users voluntarily 
share).
6 Augmented Reality (AR) and Virtual Reality (VR)
•Immersive brand experiences through AR fi lters and VR 
showrooms.
•Popular in fashion, real estate, and e-commerce.
7. Voice and Visual Commerce
•Shopping using voice commands or images (via Google Lens, 
8/06/20XX Pinterest). 10
•Enhancing user journey and shortening conversion time.
HOW DIG ITAL  MARKET ING IS  BETTER 
THAN TRADIT IONAL  MARKET ING
Aspect Traditional Marketing Digital Marketing
Print (newspapers, magazines), TV, Online platforms (websites, social 
Medium
radio, banners media, email)
Cost-effective, flexible budget 
Cost Generally expensive
options
Reach Local or regional Global
Two-way communication (real-time 
Interactivity One-way communication
engagement)
Easily measurable through 
Measurability Difficult to track and measure
analytics tools
Precise targeting (age, interests, 
Targeting Broad audience targeting
location, etc.)
Slow (requires planning, printing, Fast (campaigns can go live within 
Speed of Execution
etc.) minutes)
Instant feedback (comments, 
Customer Feedback Delayed or indirect
reviews, messages)
Easy to edit, update, or pause 
Modification Hard to make changes once live
campaigns
Google Ads, SEO, social media 
Examples TV ads, flyers, billboards
posts, emails
8/06/20XX 11
SUMMARY
Digital marketing helps businesses 
reach their audience online 
through social media, SEO, email, and 
more. It's fast, measurable, and 
essential in today’s world. To build a 
strong career in this field, learn from 
DELHI INSTITUTE OF COMPUTER S
CIENCE 
known for expert training and practical 
learning.
8/06/20XX PITCH DECK 12
DICS  INNOVAT IVE ’S  
Click to add 
photo
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EMAIL ID –[email protected]
CONTACT NO.-  +91-9711079947
                               +91-9891045405
AD DRESS – 2nd floor, 20, 352, opp. Gulab 
Sweets, Kapil Vihar, PitamPura, Delhi, 
110034
THANK YOU
BY SUBHRAJIT KARANJAI
8/06/20XX PITCH DECK 14