BEST DIGITAL MARKETING INSTITUTE IN BANGALORE
                     Unleash Your Brand's Potential with Google Ads
Be Seen, B e Chosen!
what are google ads?
Google Ads is an online advertising platform created by Google 
that helps businesses promote their products or services on the 
internet. 
It allows businesses to create ads that appear on Google's search 
engine results pages and other websites. Advertisers can choose 
specific keywords related to their offerings, and when people search 
for those keywords, the ads may appear. Businesses pay for these 
ads only when someone clicks on them, which is known as pay-per-
click advertising.
• google ads earlier known as google adwords was launched on 23 
october in the year 2000
• On June 27, 2018, Google announced a rebranding of Google 
AdWords as Google Ads.
• Google Ads is based on a bidding system, where you, as the 
advertiser
     select a maximum bid amount you're willing to pay for a click on 
your ad.
mAJOR BENEFITS OF GOOGLE 
ADS
• RANK • TARGET 
IMMEDIATeLY AUDIENcE
• BRAND • MINIMUM 
AWARENESS BUDGET
• LEADS /sales • PAUSE AND 
PLAY
• CUSTOMIZATIOn • MORE 
CONVERSIONS

GOOGLE AUCTION DEPENDS 
• QUALITY SCORE ON
• AD RANKING
• BIDDING
QUALITY SCORE DEPENDS 
• KEYWORD ON
R• EALDE VANCY
REL•ELVAANNDCIYNG PAGE 
• CLICK TTHRRAONUSGPAHR REANTCEY
• a bid is the maximum amount of money an advertiser is willing 
to pay for each click on an advertisement.
4 BIDDING 
• CLICK STRATEGY
S
• IMPRESSI
ON
• CONVERSIO
N
• CONVERSION 
VALUE
KEYWORD MATCH 
TYPE
•  BROAD MATCH 
type 
• Broad match is the default match type that all your keywords are 
assigned. 
•  This helps your ads reach a wider audience without requiring you to build an 
extensive keyword list.
2. phrase match 
type
• it is A keyword match type that allows you to show your ads on searches
     that  include the meaning of your keyword, with added prefix and suffix
• This allows you to reach more searches than with exact match and 
fewer searches than with broad match.
3. exact match 
type
• it is A keyword match type that allows you to show your ads on 
searches that have the same meaning or same intent as your 
keyword
•  Exact match gives you the most control over who sees your ad, 
but reaches fewer searches than both phrase and broad match.
CAMPAIGN 
• SALES OBJECTIVES
• LEADS
• WEBSITE 
TRAFFIC
• PRODUCT AND BRAND 
CONSIDERATION
• BRAND AWERENESS AND 
REACH
• APP 
PROMOTION
• LOCAL STORE VISITS AND 
PROMOTION
CAMPAIGN 
• SEARC TYPES
• PEHRFORMANCE 
• DISPLAMYAX
• SHOPPI
• VIDNEG
O
• APP
• SMAR
• DISTCOVE
RY
3 KINDS OF 
• BUMPER ADS: Bumper ads areA aD sShort video ad format With videos 
of 6S OR LESS THAN THAT. IT MIGHT BE SKIPPABLE OR MIGHT NOT 
BE
• SKIPPABLE ADS: ads play before, during, or after other videos on 
YouTube After 5 seconds, the viewer has the option to skip the ad 
and continue watching the video.
• NON SKIPPABLE ADS: Viewers don't have the option to skip your ad. 
With videos between 6 and 15 seconds, non-skippable ads allow 
you to reach viewers with your entire message.
MOST IMPORTANT GOOGLE RANKING 
FACTOR
• HIGH QUALITY • DOMIAN 
CONTENT AUTHORITY
• BACKLIN • KEYWORD 
KS OPTIMIZATION
• CONTENT • WEBSITE 
RELEVANCY STRUCTURE
• WEBSITE LOADING • WEBSITE 
SPEED SECURITY
• MOBILE • ON PAGE 
FRIENDLINESS EXPERIENCE
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A.COM