Social Media Management Software Market: Vendor Landscape and Strategic Analysis
                     
Social Media Management Market 
Overview 
The global social media management market size was valued at $15.24 
billion in 2021, and is projected to reach $118.03 billion by 2031, growing at a 
CAGR of 22.8% from 2022 to 2031. 
                                                           𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 Research 𝐑𝐞𝐩𝐨𝐫𝐭
Social Media Management refers to the process of creating, scheduling, 
analyzing, and engaging with content posted on social media platforms, such 
as Facebook, Twitter, Instagram, LinkedIn, and others. It involves managing a 
brand’s online presence by planning and publishing posts, responding to 
comments and messages, analyzing social media performance through metrics 
and data, and fostering community engagement. The Social Media 
Management Market is driven by the increasing need for businesses to 
manage and analyze social media presence effectively. Key factors influencing 
the market include the rising adoption of social media platforms for marketing, 
brand awareness, and customer engagement, along with the growing demand 
for real-time data analysis and insights.
Covid-19 Impact
• The rise in COVID-19 cases led governments to enforce strict lockdowns, 
confining billions of people to their homes.
• This situation contributed to the increased use of social media software 
solutions during the lockdown period.
• A report by Dow Jones & Company, Inc. highlighted a 19.4% increase in 
daily social media usage among U.S. citizens in 2020 compared to 2019.
• Remote work and work-from-home policies, which emerged during the 
pandemic, are becoming standard practices across industries.
• Social media platforms are expected to play an increasingly active role 
in the future.
• McKinsey & Company research predicts that over 25% of the workforce 
will continue working from home even after the pandemic ends.
• These trends offer significant growth opportunities for the social media 
market in the coming years.
Social Media Management Market 
Segments
By Component
By Enterprise 
Size
• Solution
• Service • Large Enterprises
• SMEs
By Deployment 
Model
• On Premise
• Cloud
Social Media Management Market 
Segments
By Application                     
                                             By Industry Vertical
                  
• BFSI 
• Sales and Marketing • Retail and E Commerce 
Management • Government and Public 
• Customer Experience Sector 
Management • Healthcare and Life 
• Competitive Intelligence Science 
• IT and Telecom 
• Risk Management and Fraud •
Detection Media and Entertainment 
• Manufacturing 
• Others • Others 
Social Media Management
Social Media Management Market Regional Analysis
• North America  (U.S., Canada)
• Europe  (U.K., Germany, France, Italy, Spain, Rest of 
Europe)
• Asia-Pacific  (China, Japan, India, Australia, South Korea, 
Rest of Asia-Pacific)
• LAMEA  (Brazil, Mexico, UAE, Saudi Arabia, South Africa, 
Rest of LAMEA)
Key Players
 Khoros, LLC,  Sprinklr, Inc., 
 Falcon.io,  Google, 
 Zoho Corporation Pvt.  Sprout Social Inc., 
Ltd.,  Salesforece Inc., 
 Meltwater,  HubSpot, Inc., 

 Hootsuite Inc., Adobe, 
 Oracle Corporation, 
 Clarabridge,  NetBase Quid, Inc.
 Talkwalker Inc.,  BrandWatch 
 IBM Corporation, Technologies Ltd, 
 Digimind, 
Contact Us
David Correa
1209 Orange Street
Corporation Trust Center
Wilmington
New Castle
Delaware 19801
USA Int'l: +1-503-894-6022
Toll Free: +1-800-792-5285
Fax: +1-800-792-5285
[email protected]
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