Top Considerations For Picking a Website Builder in 2021 
                     TOP CONSIDERATIONS FOR PICKING A 
WEBSITE BUILDER IN 2021
WHETHER YOU ARE JUST STARTING A BUSINESS OR WANT TO MOVE YOUR EXISTING PHYSICAL 
BUSINESS ONLINE, YOU WILL NEED TO FIND A WEBSITE BUILDER TO GET YOU AND YOUR 
BRAND ONLINE.
WEBSITE BUILDERS COME WITH A VARIETY OF OPTIONS, SO IT'S IMPORTANT TO FIND ONE THAT 
SUITS YOU AND YOUR WEBSITE.
So what exactly is a website builder
•A website builder is software that allows you to create a website online. The 
software will reside on a web server of a hosting company or will be part of 
a hosted SaaS (software as a service) platform.
•Or in other words, you don't use your local computer (desktop or laptop) to 
store the software that will build the website. Instead, you will create the 
website online using software specifically designed for website creation.
The top small business website builders 
are:
• WordPress
• Wix
• SquareSpace
Wha• t iWs etehbely difference between the "hosted" solution 
or the "self-hosted" software?
 In a hosted solution, you pay a monthly fee for a third-party 
company to host and manage the software. You don't have to 
worry about finding a hosting company or software updates.
 Self-hosted website builders will require you to purchase a hosting 
plan from a third-party company, install another company's 
website builder software, and will need to perform software 
updates. Don't let that last comment scare you off. There are many 
hosting companies that will handle software updates for you, and 
you won't have to touch anything.
Top Considerations For Picking a Website 
Builder 
CUSTOM DOMAIN AND 
BRANDING 
OUR WEBSITE DESERVES A UNIQUE DOMAIN. A DOMAIN IS SIMPLY 
THE ADDRESS OF YOUR WEBSITE. THINK OF A DOMAIN AS THE 
HOUSE NUMBER THE POST OFFICE USES TO LOCATE IT. YOU WANT 
YOUR DOMAIN (AKA URL) TO BE UNIQUE AND MEMORABLE. MAKE 
SURE YOUR WEBSITE BUILDER ALLOWS IT AND DOESN'T FORCE 
YOU TO USE AN EXTENSION TO YOUR URL. 
CONTENT OWNERSHIP 
• You must own your content. That may sound simple, but some 
platforms control your data. Just like when you use Facebook 
and Facebook, you have maximum control of what resides on 
your profile or page. A website is your window to the world, so 
make sure the content you add is owned and controlled by 
you.
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