Highway Driving Assist Market worth $10.7 billion by 2027
                     MarketsandMarkets 
Presents
Highway Driving Assist Market 
worth $10.7 billion by 2027
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The report "Highway Driving Assist Market by Vehicle Type (PC, 
BEV, HEV, PHEV, FCEV), Component (Radar, Camera, Ultrasonic 
Sensor, Software Module), Autonomous Level (Level 2, Level 3 & 
Above), Function (ACC, LKA, LCA, CAA) and Region - Global 
Forecast to 2027" The highway driving assist market is projected to 
reach USD 10.7 billion by 2027 from an estimated USD 1.9 billion in 2019 
at a CAGR of 23.9% during the forecast period
The growth of global highway driving assist market size is influenced by 
factors, such as an increase in the penetration of semi-autonomous 
vehicles and also provides safety and relieve from monotonous and 
unpleasant driving. Therefore, the highway driving assist industry is 
expected to witness a significant increase in the future.
Browse 121 market data Tables and 52 Figures spread 
through 179 Pages and in-depth TOC on "Highway Driving Assist 
Market”
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Adaptive Cruise control market is expected to grow at the 
highest CAGR.
Adaptive cruise control (ACC) is one of the primary function for highway 
driving assist as it automatically controls the vehicle speed and 
maintaining a predefined minimum distance to the preceding vehicle. 
The future of ACC would be Cooperative ACC (C-ACC), which would make 
use of satellites, mobile infrastructures or reflectors, and transmitters on 
the back of the other vehicles. The factors positively affecting the growth 
of adaptive cruise control are the upgrades in technology and increasing 
need for passenger safety.
Mid-segment is expected to grow at the highest CAGR
Mid-segment is increasing at the fastest rate, especially in Europe and 
North America. Favorable government regulations, OEM initiatives, and 
infrastructure capabilities will drive the mid-segment market of North 
America and Europe.
North America is projected to lead the premium cars in mid-segment in 
the highway driving assist market because of the increasing demand for 
safety and security features in vehicles. BMW Group (Germany), Tesla, 
Inc. (US), and Audi AG (Germany) are some of the leading OEMs in the 
highway driving assist industry. In Asia Pacific, mid-segment cars are 
sold on a larger-scale as compared to the luxury ones, where few 
companies like Volvo, Kia, Volkswagen, and Hyundai are providing this 
feature in the mid-segment.
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7
 
North America region is expected to lead the market during the 
forecast period.
North America is home to many major automobile companies such as Ford 
and GM. Increasing demand for safety and comfort features for premium mid 
and luxury vehicles, increase in disposable income, advancement in 
technologies for autonomous would drive the highway driving assist market 
in the North American region. North America comprises of the US, Canada, 
and Mexico.
The US is the largest market for highway assist system in North America. In 
the US, many of the OEMs are working with Tire 1 and Tier 2 companies to 
develop autonomous vehicles. Also, the government is investing heavily in 
infrastructure and funding for startups.
The Mexican market for premium mid and luxury vehicles is limited; also the 
infrastructure availability is very limited in the country, which makes it less 
favorable in this market. Although big OEMs such as Volkswagen, Toyota, GM, 
Nissan, Ford, Daimler, and BMW offers premium vehicles in the country, they 
do not have this feature. It is believed that Mexico’s new trade agreement 
with the US and Canada may involve the transfer of AV technology, although 
there is room for improvement in infrastructure.
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Critical Questions:
• Many companies are operating in the highway driving assist market 
space across the globe. Do you know who are the front leaders, and 
what strategies have been adopted by them?
• Fast-paced developments in highway driving assist such as Level 2 
and Level 3 & above offered by leading manufacturers are expected to 
change the dynamics of highway driving assist market. How will this 
transform the overall market?
• Which leading companies are working on the installation of highway 
driving assist in passenger car and what organic and inorganic 
strategies have they adopted?
• Analysis of your competition that includes major players in the 
highway driving assist ecosystem. The major players include Robert 
Bosch (Germany), Magna (Canada), ZF Friedrichshafen (Germany), 
Continental (Germany) and Valeo (France), among others.
• Discussion on your client’s imperatives based on our existing research 
on highway driving assist market and its ecosystems.
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