Comparing website traffic with competitor and its benefits
                     Comparing  
website 
traffic  with 
competitor  
and its 
benefits
Tracking the performance of a website helps in measuring  
growth and analyzing marketing performance over some  
time. Website traffic measures the number of visitors  
coming to the web page. Traffic is recorded using tools 
like  Google Analytics which tracks user activity on a 
website. It  helps in measuring the popularity of the 
website, comparing  the performance with the previous 
year's performance, and  benchmarking competitor 
performance for identifying  potential areas of growth.
Benefits of comparing 
website  traffic with 
competitor
We can track growth of website
Helps in comparing webite performance from past 
years  Analyzing site performance with Competitor
Optimizing customers Journey
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