Conducting Interviews for market research
                     Conducting 
 Interviews  
for market  
research
Condusting Interview Allows to interact with 
customers  face to face. It helps in having a 
natural flow of  conversation. Interview could 
helps in answering  questions related to designin
g of the product and buyer  persona. This also 
helps in understanding the challanges  faced by 
customers, size and budget. Knowing buyer  
profile helps in building the makreting strategy
Benefits of Interviewing 
Customers
Helps in highlighting customer pain points
Gives new ideas for product 
development  Identifying new target 
audience  Understanding cutomers need
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