Uploaded on Mar 20, 2023
Customer Effort Score is a customer satisfaction metric that measures the level of effort a customer had to put in to achieve their desired outcome when interacting with a company. It is an important metric because it can directly affect customer loyalty and repeat business. The primary use of the Customer Effort Score (CES) is to identify areas where customers are experiencing high levels of effort when interacting with a company. By measuring CES, companies can gain insights into the factors that contribute to a poor customer experience and take action to reduce customer effort.
Use of Customer Effort score
Use of
Customer
Effort
score
Customer Effort Score is a customer satisfaction metric
that measures the level of eff ort a customer had to put
in to achieve their desired outcome when interact ing
with a company. It is an important metric because it can
directly affect customer loyalty and repeat business. The
primary use of the CES is to identify areas where
customers are experiencing high levels of eff ort when
interact ing with a company. By measuring CES,
companies can gain insights into the factors that
contribute to a poor customer experience and take action
to reduce customer effort.
Use of Customer Effort
score
Identifying pain points
Improving customer service
Measuring the impact of process
changes Benchmarking against
competitors
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