Double opt-in email benefits
                     Double opt-in 
 email and 
benefits
Double opt-in is a two step method of confirming email subscribers'  
consent to receive marketing emails from a business. Only after 
they  confirm their subscription will they start receiving email  
communications from the business. It helps to ensure that 
subscribers  are genuinely interested in receiving email 
communications and that  they have provided their correct email 
address. This leads to a more  engaged and active subscriber list, 
which can result in higher open and  click-through rates, as well as 
improved conversion rates. Double opt-in  can also help to protect 
against email fraud and abuse, such as email  addresses being 
added to a list without the owner's consent.
Double opt-in email 
benefits
Two factor authentication for getting receivers consent 
for  sending email
Helps in ensuring that subscriber is genuinely 
interested in  getting emails
Correct email could be collected  
Helps in improving email 
deliverability
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