Most of the marketers think Brand loyalty and customer retention are the same. By thinking like that and getting confused is silently killing your brand growth. The fact is both makes customers close. The real game changer is to understand the real impact of the both. Today’s market is flooded with choices, offers, and automation. It's not enough to keep customers but also you need to connect with them emotionally. Focus on customer retention will make you survive but if you focus on brand loyalty you can dominate the industry.