DIGITAL MARKETING NOTES IN HINDI
                     LEARN DIGITAL MARKETING 
COURSE
SEO|SEM|SMO|SMM
BY:- TANU CHAUHAN
INTRODUCTION TO 
DIGITAL MARKETING
Digital Marketing is the term 
used for the targeted, 
measurable, and interactive 
marketing of products or 
services using digital 
technologies to reach the 
viewers, turn them into 
customers, and retain them.
SEARCH ENGINE OPTIMIZATION 
SEO-(ON-PAGE-OFF PAGE)
On-page SEO refers to SEO 
factors and techniques focused 
on optimizing aspects of your 
website that are under your 
control. Off-page SEO refers to 
SEO factors and strategies 
focused on promoting your site 
or brand around the web.
ON-PAGE SEO
On-page SEO (also known as on-
site SEO) refers to the practice 
of optimizing webpages to 
improve a website's search 
engine rankings and earn 
organic traffic. In addition to 
publishing relevant, high-quality 
content, on-page SEO includes 
optimizing your headlines, 
HTML tags (title, meta, and 
header), and images.
OFF-PAGE SEO
"Off-page SEO" (also called 
"off-site SEO") refers to 
actions taken outside of 
your own website to impact 
your rankings within search 
engine results pages 
(SERPs). Along with on-page 
SEO, these include several 
of the factors of basic SEO 
that help a site to rank.
SEARCH ENGINE MARKETING (SEM)
Search engine marketing, or 
SEM, is one of the most 
effective ways to grow your 
business in an increasingly 
competitive marketplace. 
With millions of businesses 
out there all vying for the 
same eyeballs, it’s never been 
more important to advertise 
online, and search engine 
marketing is the most 
effective way to promote your 
products and grow your 
business.
SOCIAL MEDIA OPTIMIZATION(SMO)
Social media optimization 
(SMO) is the use of social 
media networks to manage and 
grow an organization's 
message and online presence. 
As a digital marketing 
strategy, social media 
optimization can be used to 
increase awareness of new 
products and services, connect 
with customers, and mitigate 
potential damaging news.
SOCIAL MEDIA MARKETING(SMM)
Social media marketing (SMM) 
is the use of social media 
platforms to interact with 
customers to build brands, 
increase sales, and drive 
website traffic.
PAY-PER-CLICK(PPC)
PPC stands for pay-per-click, 
a model of internet 
marketing in which 
advertisers pay a fee each 
time one of their ads is 
clicked. Essentially, it’s a 
way of buying visits to your 
site, rather than attempting 
to “earn” those visits 
organically.Search engine 
advertising is one of the 
most popular forms of PPC
BACK LINK
To Comes a Traffic from 
another website this cold 
backlink. Backlinks are also 
called inbound links because 
they represent another 
website's traffic coming to 
your own site. The quality and 
quantity of your backlinks 
can help you rank higher in 
search engines such as 
Google and Bing.
DOMAIN AUTHORITY/PAGE AUTHORITY
(DA/PA)
Domain Authority (DA):-
Domain Authority (DA) is a search 
engine ranking score developed by 
Moz that predicts how likely a website 
is to rank in search engine result 
pages (SERPs).
Page Authority (PA):-
Page authority, in search engine 
optimization (SEO), is the value a 
search engine assigns a Web page. 
The higher the value, the more likely 
the search engine will return a Web 
page early in organic search results.
DO FOLLOW & NO FOLLOW
DO FOLLOW:-
A dofollow link is a link that helps in terms of 
SEO by passing the authority of the origin site to 
the destination site. This passing of authority is 
called, “link juice.” Acquiring dofollow backlinks 
will help improve a website’s domain authority, 
or domain rating, which in turn, helps to improve 
keyword ranking.
NO FOLLOW:-
A nofollow link, or backlink, is a link which does 
not pass authority on to the website it is linking 
to. These links do not help in terms of SEO.
SPAM SCORE
A Score of 31% - 60% is 
Considered a medium spam 
Score.A score of 61% - 100% is 
considered site, or a site youre 
looking at doesn’t mean this site 
is necessarily spammy.It’s a sigh 
that you should do some more 
investigation into the quality and 
relevance of this site.
Classified submission in seo
This is another tool of SEO that 
can help in getting the rank of the 
keyword in the search results. In 
these advertisements are posted 
on third party channels that have 
link and other relevant details 
about the website and the 
business that you are promoting.
SOCiAL BOOKMARKING
Social Bookmarking is the 
process of tagging a website 
page with a browser based tool 
so that you can easily visit it 
again later. Instead of saving 
social media posts to your 
browser bookmarks, you can 
use different platforms features 
to bookmark posts.
Image optimization & submission
IMAGE OPTIMIZATION:-
Image optimization is about reducing the fill 
size of your images as much as possible without 
sacrificing quality so that your page load times 
remain low. It’s also about image SEO. That is 
getting your product image and decorative 
image to rank. On google and image search 
engines.
IMAGE SUBMISSION:-
Image submission is a great way to boost online 
visibility, especially if your website or business 
is relatively new. If your website has less 
content and more high-quality images, 
submitting them to website. Can improve your 
website’s online domain authority.
Blog submission
Blog submission is an off page SEO 
activity in which a blog or website 
owner publisher heir relevant and 
valuable content in blog submission 
then to into new visitors for your 
website and become repeated users 
our time.
Affiliate marketing
A marketing arrangement by 
which an online retailer page 
commission to an esternal 
website for traffic or sales 
generated from its referrals.
“ Most of my earning are from 
affiliate marketing direct AD. 
Sales , and sponsored posts “.
PPT SUBMISSION
PPT Submission can help your 
website get in bound traffic through 
backlinks and is a good way to 
improve the page rankings. Fresh and 
quality contents when submitted 
through PPT can in the long run make 
others share your submission in their 
blogs and websites. Which can help 
to bring quality inbound links.
THANKS FOR 
WATCHING
BY:- TANU CHAUHAN