LEARN DIGITAL MARKETING COURSE
                     LEARN DIGITAL MARKETING 
COURSE
SEO|SEM|SMO|SMM
OBJECTIVE
 DIGITAL MARKETING IS A TERM THAT COLLABORATIVELY DESCRIBES ALL THE ONLINE 
MARKETING EFFORTS A COMPANY IN TO HAVE AN EFFECTIVE ONLINE PRESENCE IT 
INCLUDE SOCIAL MEDIA MARKETING SEARCH ENGINE OPTIMIZATION LINK BUILDING 
WEBSITE DEVELOPMENT AND EVERYTHING ELSE THAT IS REQUIRED TO CONNECT WITH 
AN AUDIENCE ONLINE.
 VIEWING UP GROWING DEMAND FOR DIGITAL MARKETING IN EVERY BUSINESS 
MARKETING STRATEGY. DICS INNOVATIVES INTRODUCE DIGITAL MARKETING TRAINING 
PROGRAM TO ITS CURRENT PORTFOLIO OF ACCOUNT/ FINANCE/ TAXATION & BANKING 
TRAINING. OUR AIM IS TO UPGRADE MARKETING INDIVIDUAL, ENTERPRENEURS, 
GRADUATES AND POST GRADUATES WITH RECENT DEVELOPMENT IN DIGITAL MARKETING 
& USING DIGITAL MARKETING TO DERIVE SALES.
 OUR TEAM OF YOUNG EXPERIENCE PROFESSIONALS WILL SHARE THEIR EXPERIENCE & 
WILL GUIDE YOU TO GET BEST OUT OF DIGITAL MARKETING PLATFORM TO INCREASE 
BUSINESS & ACHIEVE YOUR MARKETING & SALES TARGETS.
INTRODUCTION TO 
DIGITAL MARKETING
Digital Marketing is the term 
used for the targeted, 
measurable, and interactive 
marketing of products or 
services using digital 
technologies to reach the 
viewers, turn them into 
customers, and retain them.
WEB CREATION USING
 WORD PRESS 
WordPress is a content 
management system (CMS) 
that allows you to host and 
build websites. WordPress 
contains plugin architecture 
and a template system, so you 
can customize any website to 
fit your business, blog, 
portfolio, or online store.
SEARCH ENGINE OPTIMIZATION 
SEO-(ON-PAGE-OFF PAGE)
On-page SEO refers to SEO 
factors and techniques focused 
on optimizing aspects of your 
website that are under your 
control. Off-page SEO refers to 
SEO factors and strategies 
focused on promoting your site 
or brand around the web.
SEARCH ENGINE MARKETING 
Search engine marketing, or 
SEM, is one of the most 
effective ways to grow your 
business in an increasingly 
competitive marketplace. 
With millions of businesses 
out there all vying for the 
same eyeballs, it’s never been 
more important to advertise 
online, and search engine 
marketing is the most 
effective way to promote your 
products and grow your 
business.
SOCIAL MEDIA MARKETING/
MEASUREMENT OF ROI
Social media ROI is a metric 
showing the amount of value 
generated by your 
investments in social media. 
ROI is typically measured in 
terms of monetary value. 
However, in cases where the 
direct impact on revenue is 
difficult to attribute, ROI can 
first be quantified by non-
monetary metrics.
EMAIL MARKETING
Email marketing is a powerful marketing 
channel, a form of direct marketing as 
well as digital marketing, that uses 
email to promote your business’s 
products or services. It can help make 
your customers aware of your latest 
items or offers by integrating it into your 
marketing automation efforts. It can 
also play a pivotal role in your 
marketing strategy with lead 
generation, brand awareness, building 
relationships or keeping customers 
engaged between purchases through 
different types of marketing emails.
INBOUND MARKETING & LEAD 
GENERATION
Inbound lead generation is a 
method of attracting 
customers to your brand. It's 
when a company puts out 
targeted content to appeal to 
its ideal customer. This 
content aims to push the 
prospect into action – starting 
a two-way relationship that 
eventually results in a sale.
MOBILE WEB & SMS MARKETING
Mobile marketing is a way to 
promote products or services 
through mobile devices. With 
this strategy, target consumers 
access location and time-
sensitive customized content 
that promotes certain products, 
services, or ideas. After 
registering with SendPulse, you 
can start your mobile 
marketing.
PPC-GOOGLE ADS-YAHOO-BING
Bing and Yahoo PPC. Bing 
Ads is PPC (Pay per Click) 
service that proliferates 
advertising on both Bing and 
Yahoo search engines. It 
uses both the pay per click, 
and click-through rate (CTR) 
to evaluate how frequently 
an advertisement is shown.
GOOGLE ANALYTICS-PERFORMANCE 
MEASUREMENT & REPORTING 
Google's Product 
Performance Report provides 
valuable insight into how 
customers are interacting 
with your products. With 
detailed metrics and 
segmentation capabilities, it 
can transform the way you 
measure product 
performance and make 
decisions across every 
aspect of your business.
GOOGLE TAG MANAGER WORKSHOPS
Managing multiple analytics and 
marketing tags for your site can 
be a challenge. Redundant or 
incorrect tags can distort data 
measurement and reduce your 
site performance. In this self-
paced course, you'll learn how 
Google Tag Manager can 
simplify the tag implementation 
and management process for 
marketers, analysts, and 
developers.
E-COMMERCE & DOT COM WEB 
MARKETING
Electronic Commerce. E-
Commerce or Electronic 
Commerce means buying and 
selling of goods, products, or 
services over the internet. E-
commerce is also known as 
electronic commerce or internet 
commerce. These services 
provided online over the internet 
network.
AMAZON SELLER CENTER OPTIMIZATION
Amazon listing optimization is the 
process of improving your Amazon 
product listings to increase 
product views and sales. Before 
your target audience can become 
your customer, they need to find 
your products. Strategies such as 
search engine optimization (SEO) 
influence the Amazon ranking 
algorithm to favor your products 
and display them to your potential 
customers.
CONTENT MARKETING
Content marketing is a marketing 
strategy used to attract, engage, 
and retain an audience by creating 
and sharing relevant articles, 
videos, podcasts, and other media. 
This approach establishes 
expertise, promotes brand 
awareness, and keeps your 
business top of mind when it's 
time to buy what you sell.
GOOGLE ADSENSE (BLOGGING)
The way AdSense works is by 
serving ads that are relevant 
to the content appearing on a 
specific page of your blog. For 
example, if your blog is about 
adventure travel and you've 
just uploaded a post about a 
trip to Rekyavik, AdSense 
might show an ad about travel 
insurance, Iceland or warm 
clothing.
AFFLIATE MARKETING
Affiliate marketing is a process 
where publishers earn a 
commission by promoting a 
product or service made by 
another retailer or advertiser. 
The affiliate partner is 
rewarded a payout for providing 
a specific result to the retailer 
or advertiser.
CONVERSION RATE OPTIMIZATION(CRO)
Conversion rate optimization 
(CRO) is the process of 
increasing the percentage of 
conversions from a website or 
mobile app. CRO typically 
involves generating ideas for 
elements on your site or app 
that can be improved and then 
validating those hypotheses 
through A/B testing and 
multivariate testing.