Best Digital Marketing Training In Faridabad |Top Digital Marketing Class | 8700600135
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WHAT IS DIGITAL 
MARKETING?
• Digital marketing is an umbrella term for the 
marketing of products or services using digital 
technologies, mainly on the Internet, but also 
including mobile phones, display advertising, 
and any other digital medium.
BENEFITS OF DIGITAL 
MARKETING
DIGITAL MARKETING OF 
MODULES
• SEO (Search Engine Optimization)
• SMO (Social Media Optimization) 
• SEM (Search Engine Marketing)
 
• SMM(Social Media Marketing)
• CW ( Content Writer )
WHAT IS SEO?
• Search engine optimization (SEO) is the 
process of improving the quality and 
quantity of website traffic to a website or a 
web page from search engines. SEO 
targets unpaid traffic (known as "natural" 
or "organic" results) rather than direct 
traffic or paid traffic.
WHAT IS SMO?
• Social media optimization (SMO) is the 
use of social media networks to manage 
and grow an organization’s message and 
online presence. As a digital marketing 
strategy, social media optimization can be 
used to increase awareness of new 
products and services, connect with 
customers, and mitigate potential 
damaging news.
WHAT IS SEM?
• Search engine marketing (SEM) is a digital 
marketing strategy used to increase the 
visibility of a website in search engine 
results pages (SERPs).
• While the industry term once referred to both 
organic search activities such as search 
engine optimization (SEO) and paid, it now 
refers almost exclusively to paid search 
advertising.
WHAT IS SMM?
•  Social media marketing (SMM) is a form 
of Internet marketing that utilizes social 
networking websites as a marketing tool. 
The goal of SMM is to produce content 
that users will share with their social 
network to help a company increase brand 
exposure and broaden customer reach.
CONTENT WRITING 
• A website content writer or web content writer 
is a person who specializes in providing relevant 
content for websites. Every website has a 
specific target audience and requires a different 
type and level of content.
Benefits of Online Marketin
g Over Offline Marketing
• High return on investment (ROI) through Online 
Marketing.
• Target only most interesting audience, pay only. 
• You can start without spending with small 
amount.
• Advertising your products on specific hours, time 
or day bases.
• Fully Controlled as per your location, budget and 
time.
CONCLUSION
• The study started with the aim to analyses the different 
issues related to the digital marketing. Based on the 
discussion it has been found that in case of the digital 
marketing the most important aspect is to connect with 
the users. The ladder of engagement has shown the 
approaches to attach with the customers. The study has 
also revealed that in order to utilize the digital marketing 
in an effective way, the companies are required to 
design an effective platform. With the example of 
Pinterest the effectiveness of a social media platform 
has been discussed. The current trends in the 
digital marketing have also been discussed in the study.