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                     Best DigitalMarkeing 
Coure In Faridabad | TDMC
 | 8700600135
Website :- https://www.topdigitalmarketingclass.com
Email :[email protected]
Phone -(+91) 8700600135
Address -3A-160 Virmani Tower, DAV College 
Rd, Faridabad, Haryana
WHAT IS DIGITAL MARKETING?
•Digital marketing is an umbrella term for 
the marketing of products or services 
using digital technologies, mainly on the 
Internet, but also including mobile 
phones, display advertising, and any other 
digital medium.
BENEFITS OF DIGITAL MARKETING
DIGITAL MARKETING OF MODULES
• SEO (Search Engine Optimization)
• SMO (Social Media Optimization) 
• SEM (Search Engine Marketing)
 
• SMM(Social Media Marketing)
• CW ( Content Writer )
WHAT IS SEO?
• Search engine optimization  "Search engine optimization" is the 
abbreviation for "search engine optimization." In simple terms, it 
refers to the process of upgrading your website in order to boost 
its exposure when people use Google, Bing, and other search 
engines to look for products or services linked to your brand. The 
higher your pages' visibility in search results, the more likely you 
are to attract attention and attract new and current clients to your 
company.
WHAT IS SMO?
• Social media optimization (SMO) is the 
use of social media networks to manage 
and grow an organization’s message and 
online presence. As a digital marketing 
strategy, social media optimization can be 
used to increase awareness of new 
products and services, connect with 
customers, and mitigate potential 
damaging news.
WHAT IS SEM?
• Search engine marketing (SEM) is a digital 
marketing strategy used to increase the 
visibility of a website in search engine results 
pages (SERPs).
•While the industry term once referred to both 
organic search activities such as search engine 
optimization (SEO) and paid, it now refers 
almost exclusively to paid search advertising.
WHAT IS SMM?
•  Social media marketing (SMM) SMM stands for social 
media marketing, or the presentation of goods and 
services using digital media. Learn how to run a 
promotional campaign and boost website traffic.
CONTENT WRITING 
•A website content writer or web 
content writer is a person who 
specializes in providing relevant 
content for websites. Every website 
has a specific target audience and 
requires a different type and level of 
content.
Benefits of Online Marketing 
Over Offline Marketing
• High return on investment (ROI) through Online 
Marketing.
• Target only most interesting audience, pay only. 
• You can start without spending with small amount.
• Advertising your products on specific hours, time or 
day bases.
• Fully Controlled as per your location, budget and 
time.
CONCLUSION
• The study started with the aim to analyses the different 
issues related to the digital marketing. Based on the 
discussion it has been found that in case of the digital 
marketing the most important aspect is to connect with 
the users. The ladder of engagement has shown the 
approaches to attach with the customers. The study has 
also revealed that in order to utilize the digital marketing 
in an effective way, the companies are required to design 
an effective platform. With the example of Pinterest the 
effectiveness of a social media platform has been 
discussed. The current trends in the digital marketing 
have also been discussed in the study.