Understanding Search Engine Optimization
                     Understanding Search Engine Optimization
Overview
What is SEO?
Search engine optimization is crucial to make your website rank 
on search engine page results. It encompasses techniques that 
increases the visibility of your website and enables you to get 
more traffic.
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Types of SEO
There are primarily four types of SEO:
o On-Page SEO
o Off-Page SEO
o Technical SEO
o Local SEO
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#1 On-Page SEO
SEO activities carried out directly on the website or on a 
page of the website. For On-Page SEO activities, you will 
optimize the:
o Meta descriptions
o Keywords 
o Meta Titles 
o Images
o Headers
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#2 Off-Page SEO
For off-page activities, you will be focusing on techniques outside of 
your website. These activities include:
o Guest Blogging
o Competitor Research
o Internet Ads
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#3 Technical SEO
Technical SEO refers to the set of activities and 
optimizations that you undertake to improve your website. 
They include activities like:
o Improving site load time
o Responsiveness of various screens
o Keyword audits
o Duplicate content audits
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#4 Local SEO
This type of SEO is focuses on location specific actions and increase 
the visibility of businesses in local areas such as within a city or 
state.
Tarika Technologies is one of the best SEO company in Baltimore 
and our experts are dedicated to develop and implement the right 
SEO strategy for your business.
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THANKS!
Contact Us
+91-129-417-1000
[email protected]
www.tarikatechnologies.com
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