DIGITAL MARKETING INSTITUTE NEAR ME(1)
                     Types of 
Email Marketing 
Campaigns
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The Welcome Email Series
It’s not the most common 
email campaign, but it’s 
one of the most effective.
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The Standard Promotional 
Campaign
Here are some things 
that can add spice to 
your traditional email 
promotion:
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COMPANY GROUP
Inbound email 
marketing 
Inbound email marketing is 
the process of sending 
marketing emails to your 
existing subscribers.
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Transactional emails
From purchase confirmations 
to delivery notifications, 
webinar registration 
confirmations to login 
reminders.
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Lead nurturing 
emails 
Lead nurturing emails 
are usually sent after a 
new lead signs up to 
your marketing email 
database
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Co-marketing emails
Co-marketing emails will 
likely be a fairly 
infrequent email type on 
your calendar. They occur 
only when you are 
running events
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Re-engagement emails 
Re-engagement email could 
include some updates from 
your company, a chance to 
provide feedback or change 
email preferences
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Review and feedback 
emails
Feedback, both positive and 
negative, is priceless. You can act 
on negative feedback to stop a 
customer 
40% 65%
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NATIONAL INSTITUTE OF 
DIGITAL MARKETING
+91 96113611
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[email protected]
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