In the current digitalised world, a good online presence is a key to any business. Although the terms SMO (Social Media Optimisation) and SMM (Social Media Marketing) seem interchangeable, they are involved in the digital success in different, but no less significant ways. SMO aims at enhancing your social media pages and/or content through organic promotions and SMM through paid promotion to increase reach. To have the ideal mix of both, outsourcing to an expert SMO Company in Noida, such as TechCentrica, can be the answer to all your problems; they can make your brand more visible, engaged, and trusted in all major platforms.