10 Tips To Improve The Performance Of Your PPC Campaigns
                     10 TIPS TO IMPROVE 
THE PERFORMANCE 
OF YOUR 
PPC CAMPAIGNS
drivingsales.com
1. Trending PPC keywords/popular 
search words
•Check the keywords/Trending 
words.
•Analyze the performance/parameters 
of keywords/Trending words.
•Utilize these keywords/Trending 
words for PPC. indiamart.com
2. Negative keywords/Trending 
words
•Never ignore the negative 
keywords/Trending words.
•Negative keywords/Trending 
words are available for targeting 
the certain word that is search by 
some of the audiences.
•You can utilize these negative 
keywords/Trending words for techgenyz.com
enhancing PPC performances.
3. Define your goal
•Choose a proper goal according to business/enterprise 
for PPC campaigns.
•PPC campaigns can be for brand 
marketing/endorsements, leads and many more.
drivingsales.com
4. Focus on quality score
•If you utilize proper 
keywords/Trending words, 
SEO optimizations; then 
you are maintaining quality.
•For improvising 
payment/click (PPC) 
campaigns to enhances the 
quality score. semrush.com
5. Improvise landing page
•The standalone page that is 
known as a landing page is 
an important factor for 
improvising the performance 
of PPC campaigns.
•Improvising landing page 
will result in gaining 
audiences for networking boostability.com
sites and improvising 
performances of PPC.
6. Utilize Ad extension
•Manual or Automated Ad extensions including buttons 
like – Contact info, product details, location, etc.
•This will attract audience/consumers and enhances the 
payments per click.
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7. Competitor analysis
•Never underestimates the competitors.
•It is as important as quality score, keywords, and 
landing page.
boostability.com
8. No need to manage everything 
manually
•Don't waste time managing 
everything manually for PPC 
campaigns.
•Continuous monitoring is 
needed for the success of the 
PPC campaign.
singlegrain.com
•Using software makes this task 
easily.
9. Maintaining keywords/Trending 
words
•The only high-performance keyword is not key to a 
successful PPC campaign.
•Maintain the keywords/Trending words between high 
and low keywords.
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10. A/B testing
•A/B testing improvises the networking site 
conversion/communication ratio.
•It is an effective testing option for improving the 
presentation/performance of PPC campaigns.
optinmonster.com