Uploaded on Dec 9, 2019
Presentation on "7 Product Strategy Lessons from Samsung's Wearables"
7 Product Strategy Lessons from Samsung's Wearables
7 PRODUCT STRATEGY
LESSONS FROM SAMSUNG'S
WEARABLES
Source: Google Images
LESSON 1: SET THE CLIENT
EXPECTATIONS RIGHT
• Samsung showcased the Gear Fit inaccurately.
• Their case that it was good with a number of cell phones
was later expelled from their site. Source: Google Images
LESSON 2: COMPATIBILITY
CONFIRMATION
• Experienced a few blunders during the set up also,
was not able interface Samsung Gear Fit with
Samsung S5 mini running the latest Android
programming.
LESSON 3: LACK OF FEATURES
• The default wellbeing application "S Health" is
disappointing.
• Just two applications accessible in S health (for
example Exercise Trainer, Lark Action Tracker) Source: Google Images
while customer expectation is set high.
LESSON 4: LACK OF APPS
• Some apps aren’t available in Google Play or
Samsung Apps store.
• e.g.: If you talk about Aptoide application in
Samsung apps, which seems to have everything
you need to find, unfortunately Aptoide isn’t Source: Google Images
supported by Samsung.
LESSON 5: LACK OF TESTING
• Samsung wearables are being propelled rashly.
• The crazy speed of item dispatch plans, the strain
to create positive PR stories drive Samsung to
discharge incomplete items without appropriate
testing.
Source: Google Images
• Rigging Fit was basically propelled before it was
prepared. It prompts the disappointment of the
items.
LESSON 6: LACK OF CUSTOMER SUPPORT
• Samsung’s customer support teams are clearly
unaware and confused on the Samsung wearables
Source: Google Images
LESSON 7: LACK OF MARKET TIMING
• Clients are plainly inspired by the ongoing item
discharges, there are a lot of right on time
adopters ready to test and survey items, and there
is no market chief.
Source: Google Images
CONCLUSION
• Lesson 1: Set the client expectations right
• Lesson 2: Compatibility confirmation
• Lesson 3: Lack of features will be not attractive to users
• Lesson 4: Lack of apps is the worst possible scenario.
• Lesson 5: Lack of testing will fetch you nowhere.
• Lesson 6: Lack of Customer support can damage your trust
• Lesson 7: Lack of market timing is not at all beneficial for any organization
Thank You
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