Basic methods of research in business
                     Basic methods of 
research in business
Definition
 Business research is a procedure of securing point by point data of the 
considerable number of zones of business and utilizing such data in 
boosting the sales and profit of the business.
 So let’s discuss some of the important methods for business research in 
the coming slides.
1. Quantitative surveys
 Quantitative surveys enable you to accumulate immense measures of 
information in a short space of time and at a nearly minimal effort. 
 A quantitative review ought to consistently be utilized over a subjective 
overview when you have to recognize a numerical yield that answers 
your exploration question.
2. Focus groups
 A dynamically refined approach to manage business investigate, focus 
groups generally include little gatherings of people that fit the profile of 
your goal showcase. 
 Inside these middle social events, you can support a discussion around 
your thing or organization, focusing the significance that gatherings 
bear in boosting the deals and benefit of the business.
3. Website Traffic data
 You can also use traffic data from websites to spot trends in page views 
and keyword used in general.
4. Comparative Research
 Causal-Comparative look into is a technique dependent on examination.
 It is utilized to reason cause-impact connection between factors. In some cases 
otherwise called semi trial look into, it includes building up an autonomous variable 
and breaking down the impacts on the needy variable.
5. Experimental Research
 This approach is done to prove a theory.
 This is useful as it can let the product company know some behavioral traits of its 
consumers, which can lead to more revenue.
 This approach of research is also a part of quantitative research.
Advantages
 Knowledge on opportunities and threats
 Identifying problems and their cure
 Minimizing risks and uncertainties.
 Tracking competition
Conclusion
 Though business research methods add extra cost to your organization 
but they give you long run profits minimizing risks and threats.
 It allows you to understand your customers better.
 Lets you set long term plans