How YouTube stars are using Instagram's IGTV as a testbed?
                     HOW YOUTUBE STARS 
ARE USING 
INSTAGRAM’S IGTV AS A 
TESTBED
INTRODUCTION
What is IGTV?
It is a video platform like 
other video making and 
posting app.
You can post your videos, medium
Product ads or whatever you 
want to market, using IGTV.
1. IGTV allows making videos 
which are not fit with 
 YoYuouTTube es.t ars posts videos on IGTV 
which they can not post on YouTube. 
2. IGTV allows producing casual 
videos.
 YouTube is flooded 
with various videos 
with less quality.
 IGTV gives a good 
platform where casual 
video can be made with 
good quality.  
3. IGTV videos are more personal
 YouTube stars prefers uploading 
personal videos on IGTV. 
4. IGTV has less restrictions
 If you want to earn good money from 
YouTube they give you lots of guidelines 
like the quality of videos and all those 
things.
5. IGTV video making
 For making good YouTube video one 
can need cameras and all those setups.
 You can post short videos by shooting on 
mobile on IGTV.
6. Spontaneous videos 
 YouTube stars feel the videos on IGTV 
are spontaneous.

7. YouTube stars post their side 
projects on IGTV