What is Digital Marketing and How Does it Work
                     WELCOME
TO
What is 
Digital  
Marketing 
and  How 
Does it  
Work?
Gone are the days when businesses were operated and marketed 
using the  traditional means i.e., through print media, radio, and 
television. Today, the way  businesses communicate their message 
to the mass audience has got a  revolution.
Now, the entrepreneurs are able to send across their purpose and 
connect with  the audience in no time. This is possible through 
strong digital marketing. Now,  every business, small or big is 
adhering to digital marketing strategies. But  unfortunately, not all 
businesses succeed and get to connect with a large  audience. This 
is also because not every business entrepreneur exactly knows  
about digital marketing and the way it works.
So, let us first understand the concept of digital marketing.
What is Digital Marketing?
Digital marketing is the practice of promoting the products and 
services of  a business by using digital platforms.
In simple words, digital marketing is the form of marketing that 
is carried  using social media platforms. But now, it is not just 
limited to the online  platforms like Facebook, twitter, or 
Instagram; rather it has paved it way  into the people’s life 
through other ways like emails, content writing, and  so on. 
Now, let us go deep into the concept and understand what all 
goes  into it.
Types of Digital Marketing
All those who have smart phones and laptops, must have experienced 
digital marketing.  A mail in your inbox, an advertisement popping, a text 
message, or even a post by your  favorite Instagram blogger; all these are 
different forms of marketing. This does not stop  here. Digital marketing is 
an expansive field and has got more into it. Here are the forms  of 
marketing:
Search Engine Optimization 
(SEO)
This is one of the most important forms 
of marketing.  It is with the help of strong 
SEO tools; a business can  find itself online 
and rank higher on the google search.  The 
longer the website ranks higher, the more 
are the  chances for the business to earn 
ROI.
Social Media Ads
Ads that are on the social media platforms are 
the paid  ads. For instance, the ads that you 
see on the SERP’s  when you search anything 
on Google are the paid  search ads. The 
advertisers create such ads and  compete 
with others to rank higher and get a top  
position on the social media platforms.
Email Marketing
Any promotion that is occurring through the 
emails is  known as social media marketing. 
Now, email marketing  is not only about 
communicating through newsletters. It  has 
widened its approach and now every 
interaction  that is related to marketing fits 
into this category.
Content Marketing
When content is used to promote the product or 
service, that is  referred to as content marketing. It 
involves the following;  blogging, articles, videos, 
eBooks, whitepapers, and infographics.  Besides the 
above, other types of digital marketing includes,  
designing, mobile marketing, SMS, growth hacking, and 
 marketing automation.
The businesses around the globe are switching to the 
use of  digital marketing. It is done by using the 
technology which is now  all pervasive.
The business entrepreneurs are now jumping onto the 
use of  digital marketing techniques all because of the 
benefits it offers.
Cost Involved is Low
Compared to the traditional marketing, the cost 
involved in the  digital marketing is less. The big 
brands and the established  businesses may afford 
the traditional methods to promote their  products, 
but for the small businesses and even the start-ups to 
 make their mark, digital marketing would prove to be 
the best  option, for it is affordable to the pocket yet 
creates a larger  impact on the audience in very less 
time. By spending just few  bucks, you can afford 
reaching to people through emails,  Instagram, and 
other social media platforms.
High Return on Investment
Nothing else would matter to a business other than 
the high  return on investment? This is what digital 
marketing brings to the  businesses. Without having to 
invest a lot, the businesses are  able to earn huge 
profits through emails, online ads, etc.
Wider Reach
Unlike traditional marketing, digital marketing allows 
you to tap  on the wider audience and create a brand’s 
presence worldwide.  It breaks all the geographical 
barriers and brings everyone  together. Because of the 
immense benefits that it offers, about  70% of the 
businesses have shifted their focus from traditional to  
digital marketing. Now, let us see how actually the 
digital  marketing works.
How Does Digital Marketing Work?
As we know by now that there are a lot of benefits of digital marketing, we must also know 
how each of the  form of digital marketing works. Since there are a lot of forms, businesses 
and the large companies must also  know which form of marketing would suit the best for 
their brand. The brands should look into the broader  picture to access the benefits and 
choose the platform on which they would market their product and invest  in. Safe to say 
that it is recommended to crawl before walk or run. Starting small with your online 
marketing  strategy and growing gradually as the company gets accustomed to different 
platforms is the key to boost  the growth of the business digitally. Other than this, digital 
marketing platforms and the strategies allows the  companies and the business owners to 
market their product to the right target audience, which means one  can reach the perfect 
clientele on a local, national or even at the international level, all by staying on a set  
budget. Since the digital marketing has penetrated in all businesses, irrespective of the 
niche, it has become  an essential part to run the business smoothly and stay firm in the 
cut-throat competition.
Conclusion
If you are a business entrepreneur and are struggling to fit and place your foot firmly on 
the digital  platforms, then you must reach out to the digital marketing consultants. The 
experts in the field will  guide you throughout the process and by using their smart and 
unique digital marketing strategies, they  will rank your business higher. So, if you also 
want your business to grow faster and make a mark, contact  the experts at the Big 
Unit, the best digital marketing agency in melbourne. The team of experts  through 
their proven and result-oriented digital marketing strategies will help you stand out and  
connect widely.
GET IN TOUCH   
U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
[email protected]
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