Easy Steps To Create A Social Media Marketing Strategy
                     Easy Steps To  Create A 
Social  Media Marketing 
 Strategy
Creating a social media marketing strategy isn’t painful. All you need to do is 
follow the steps that I  am about to discuss in the following paras.
Social media strategy is a plan that you create so that you follow it ardently and 
fulfil your aim –  generate leads, increase ROI, and get more audience.
This plan becomes your guiding light and tells you if you are succeeding or failing. 
The social media  marketing strategy acts as a cushion. In case you feel lost in the 
middle of path and are unable to  understand what to do when stuck, the plan 
comes in. You can anytime go back and make changes,  try those, and continue the 
process.
So, this plan is the support, action-guiding force, and the entire summary of what 
you will do with  your products, services on different social media platforms.
While you make a plan, keep the following 
points in mind:  Keep it for specific audience
Keep it clear and 
concise  Use bullet 
points
What Is Social Media Marketing  
Strategy?
A plan or a document dedicated to the use of social media 
is defined as  social media marketing strategy. Whereas 
social media marketing is the  art of using social media 
channels to sell, promote a brand or a service.
The document outlines the social media goals, the tactics, the 
metrics you  will track to measure the progress.
It is now extensively used by businesses of all niches around 
the globe  because of the innumerable benefits it provides, 
such as bringing brand  to notice, creating product or service 
awareness, building likewise  communities, selling, 
understanding the customer behaviour online,  advertising, 
and a lot more. You can read the blog to know more about  
the social media marketing. the ultimate guide to social 
media marketing
Things your social media strategy must  contain:
Existing and planned social media 
accounts.  Goals specific to each 
platform you will be using.  Type of 
content to be used.
Time, and date to post the content.
The budget to be used for social media 
ads.
Defining roles and responsibilities with the social 
media team and  outline your reporting cadence.
Having all of these points in the social media marketing 
strategy is  important because the plan is your support. Any 
time you feel confused  along the path you can see the plan 
and carry on with the work. Now let  us see the social media 
marketing strategy.
Let’s dive in:
Research and Set Goals
The very first step is to conduct in-depth research. It should 
include  knowing the competitors, their tactics, the trending 
content on social  media platforms, etc. Based on the 
research, set your goals. These goals  must not be 
unrealistic in nature.
For instance, if you are a start-up and new to social media, 
you would not  want to compete with your competitors. All 
you would want is to create  the online presence and attract 
the target audience. But if you are  already a business on-
the-go, you would want to see what more your  customers 
want, what are your competitors doing, and what tactic you  
need to change.
Learn About Your Buyer Persona
Understanding who your buyer is critical to the success of 
social media  marketing. After all you are promoting your 
products and services for  whom? You customers right! So, 
learn about them. To know more about  the buyer persona, 
read the blog (link of the blog – A simplified guide to  buyer’s 
journey) Gather data based on their demographics, likes, 
dislikes.
Learn About Your Competitors
Now you know your target audience. The next step is to 
know your  competitors. Odds are your competitors are 
already on the social media  platforms. So, it means you have 
everything to learn from them. You have  a competitive 
advantage. To understand the competitors, you can also  
conduct a competitive analysis.
What is Competitive Analysis?
A competitive analysis tells you who your competition is. 
What are they  doing well and what are they doing that is 
not going so well. Through this  analysis, you will get an idea 
of what to expect and what not. Besides, it  will also help you 
spot opportunities.
For example, maybe one of your competitors is dominant on 
Instagram,  but is not active on Facebook. This gives you a 
chance to focus on the  networks where your audience is 
yet to be tapped.
Social media audit is the best thing that you can do for our 
business. to  conduct this audit, you would need a social 
media guide.
Brainstorm Social Media Content Ideas
This is the time to decide the ideas. This is done by taking 
inspiration,  learning and again researching. You can draw 
inspiration from your  competitors. Know their success 
stories, read about the award-winning  campaigns, look into 
your favourite brands on social media.
Based on all the research, create ideas. Your social media 
marketing  strategy should not be written in essay 
format. Just write the bullet  points and elaborate a bit. 
You can also create a social media content  calendar 
Before you share the content, it is better to have a plan 
to  create maximum impact.
Things your social media calendar must contain:
Content to be posted
Interaction time with the audience
Date and time at which you will publish content on 
each channel.
The social media content calendar is a perfect place to 
plan all the  social media activities. Right from posting 
images, and link sharing.  Determine the Right 
Content Mix
If you are starting from scratch. You must try the 
80-20 rule:  80% of your posts should inform, 
educate, or entertain.
20% should focus on promoting the brand
Analyze The Results and Track the Performance
Your social media strategy is an important document. Once 
you start  implementing your plan. It is crucial to track 
results because you may  find that some strategies are 
working while others are not. So, to know  what is working 
and what is not working well, keep a track of regular  
activities going on the social media platform.
Creating a strategy that always work is not possible. One 
strategy may  work and other may fail. But that does not 
mean you will stop planning.  But if you strategize your 
content smartly, there are fair chances for  your business to 
stay in the competition and give back the same to  those 
who are already in competition.
If you are looking forward to a company that handles all 
your social  media marketing, reach out to the best soci
al media marketing  company The Big Unit in 
Australia.
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
[email protected]
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