Get A Marketing Funnel for A Better Customer Journey 
                     Get A Marketing 
Funnel for A Better 
Customer Journey  
As much as 
digital marketing strate
gies
 offer numerous benefits to 
businesses. It is also 
important to know the 
main concepts that build a 
strong foundation for mass 
communication.  
What is Digital Marketing Funnel?  
It is a strategic model that represents the 
whole buying journey of the personas, right 
from knowing your brand till the time they 
become your potential customers.   
Exposure   
No matter which 
digital marketing 
funnel
 you use for your 
business, you will 
have to start it with 
exposure.  
  
Why Is It Important?   
It allows you to perform a better 
segmentation of the marketing actions, 
directing content, ads, other strategies 
with messages.  
Discovery   
Now that you have built 
an online presence, the 
next step is to focus on 
producing content that 
encourages your visitor to 
stay on your 
social media page, or 
the website. 
Consideration 
In this stage, your 
clients look for 
solutions your brand 
can offer them. They 
decide to stick to you 
because they think 
your company, your 
brand, has a solution 
to their problem. 
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03 9000 0828 
Content Resource:- 
https://thebigunit.com.au/blog/get-a-mar
keting-funnel-for-a-better-customer-jour
ney/