Questions You Must Ask Before Hiring Digital Marketing Agency
                     Questions You  
Must Ask Before  
Hiring Digital  
Marketing Agency
If you are reading this blog, it means, you are probably on the edge of hiring a 
digital marketing  company in Melbourne.
Whether you are making this decision because of the underperformance by your 
previous company or  you are starting your business on the social media channels 
from the scratch and you need guidance, in  any of the situations, this is a great step. 
So, first, I would like to congratulate you on entering into a  completely new world of 
business.
This phase is the evolution phase for your business. It will certainly be exciting as well 
because you will  be hiring the best digital marketing agency with the intention to 
take your business to the next level.
Even though this step might look daunting at first, this is certainly quite simple 
and is not a rocket  science. All you need to do is understand the basics of digital 
marketing so that before you hire a  digital marketing company, you know what to 
ask before finally giving a project.
While you are ready to screen prospective digital marketing companies, here is the 
list of questions  you may want to go through before interviewing the potential 
digital marketing agency.
Irrespective of the type of business you deal in, whether it is a nonprofit, or a 
manufacturing company,  or anything in between, you will always want to ask the 
million-dollar question, i.e., How do I choose  the right digital marketing agency which 
gives the best return on investment.
To find out the best digital marketing agency for yourself, look into the following 
questions. These will  help you in bringing the ideal marketing partner for your 
business.
Ask About the Previous Clients
If you are checking out a digital marketing agency, 
ask them  about the clients they have worked 
with so far. If the  agency has worked with B2B 
manufacturing company, then  take notice.
This is not to say that the agency will not be 
versatile. All  you have to do is just check the 
proven results from the  previous clients within 
the industry.
Also, watch out for digital marketing agencies 
that work  exclusively in one industry – they 
might have conflicts of  interest with your 
competitors. So, it would be a big no-no.  Read 
case studies, blog posts and reach out to some of 
their  previous clients. Ask them about the 
company and their  experience working with 
them.
Will the Company Work in Harmony With your Business 
Goals?
The best digital marketing company will be the 
one which  works unitedly. The company that 
becomes your strategic  partners and not a 
burden.
See if the company is able to tackle your 
business issues all  by themselves by going 
beyond generating leads and  converting 
visitors.
Make sure every deliverable relates to your 
business goals  and every action taken by the 
company presents your  company’s vision.
What Does Success Mean to Them?
Success in digital marketing is not a matter of a day or overnight results. It takes 
time. Even though it  is time-consuming, or no matter how accomplished the digital 
marketing agency may be, it cannot be  a cure-all for your business ailments.
Marketing is hard and a long way to go to reach a point of success. It can take weeks, 
months, or even  years to amplify what is working for your business or what needs to 
be cut.
Nevertheless, you need to see if your digital marketing 
agency is able to:  Work alongside you.
Define what your unique brand of success looks 
like.  Demonstrate the results, whether marginal 
or minuscule.
Ask the Company’s Experience with Their Last Client
If it is not your first time, then do tell the digital 
marketing  agency about why you are looking for 
a new agency.
Be frank. Do not mince the words. Tell them 
your  expectations and the kind of results you 
want from the  agency you want to hire.
If you had a bad experience with the previous 
agency, do  not just paint the new agency in the 
same color. Look at it  with a new perspective 
and use your previous  engagements in 
dictating the questions you will ask.
Is the Company Jack of All Trades or Just One-Trick Pony?
Check if the agency is versatile because it is one of the crucial factors. The reason is 
that digital  marketing does not work alone or in vacuum. Apart from robust digital 
marketing strategies, it would  need a disciplined team with strong capabilities to live 
and thrive even during the unexpected situations.  For instance, a good blog post will do 
no magic if your business website is of a bygone era. It will be  useless. Even though one 
company may be better than the other in a lot of terms. It is on you to decide  what are 
you looking for your business.
Also, you must look for all-rounded marketing efforts. Your agency should have a list of 
proficiencies to  show you at its disposal. So, avoid hiring a company which is like one-
trick pony
Here are the capabilities that you can consider when vetting digital 
marketing agencies:  Web Designing
Website 
Development  
Website Hosting  
Branding
Digital Marketing  
Content 
Marketing
Search Engine Optimization 
(SEO)  Social Media 
Marketing
Talk to the Team with Whom You will Stay in Touch Regularly
When you hire a digital marketing agency, you 
will be  working with another team, different 
people with varied  work experience. It means 
you will get new teammates to  work with.
You must know who in the team will keep you 
updated with  the progress report. Or who in the 
team will communicate  with you for a long 
period.
Also check if the staff is easily approachable or 
not. Meet  the team in person once and talk to 
them.
Does the Marketing Team Fits with Your Company?
Why would you agree to work with the company 
which  does not have similar work ethics or values 
like yours. See if  the company is friendly, cold, 
easy to work with or really  hard to deal with. A 
company which is a mix of all will also  do. The 
only thing is that it should stay in harmony of 
your  business goals.
This may seem easy and unnecessary but 
business  relationships are built in this 
way.
The Format of Meeting and How Often will You Be 
Available?
Even though everything is online. The meetings 
are  conducted online, we still will look into the 
in-person  meetings. If still the company wants to 
go for the video  conference meets, then then ask 
the platform they will use.
While you ask the digital marketing agency about 
its  availability, ask yourself this question too. Tell 
the agency  clearly about the time you 
realistically will be available and  approve 
designs and the content.
Hiring a digital marketing agency also 
require a bit of  account management on 
your part also.
If you think you cannot be there, then hire 
someone at your  place and let that professional 
take care of the things
What Does the Contract Typically Include?
Different companies will have different 
contracts. It is  essential for you to be aware 
of what deliverables are  expected and when 
to expect.
Your contract can either contain one blog, four 
guest blogs,  promotional emails every two 
months or can vary. In case,  you are not satisfied 
with the plan, try to negotiate it with  the 
company.
Talking about the plan and the contract 
beforehand will  make things clear. No ambiguity 
and no conflict later on.  Hiring a digital marketing 
agency which proves best for you  can be a 
daunting task if you have zero knowledge about it. 
 the above points will certainly help you in hiring 
the best for  your business.
In case you are still confused and are not able to 
decide, do  not worry, just contact the best digital
 marketing agency in  Melbourne, the Big Unit 
and rest leave it on the team.
Once you outsource the work to the seasoned 
team of the  Big Unit, you will be left with 
nothing to worry about. So,  contact now!
Get  In Touch
U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
[email protected]
Content Resource:  htt
ps://thebigunitdigitalmarketing.blogspot.com/2022/01/questions-you-
must- 
 ask-before-hiring.html