Ask Questions Beyond Personal Background When Creating Buyer Persona
                     Ask Questions 
Beyond  Personal 
Background  When 
Creating Buyer  
Persona
Having a buyer’s persona is crucial to the success of inbound 
marketing. Afterall,  the sales and marketing team must know whom 
they are marketing the  products and services.
Building a buyer’s persona is not a big deal. It is easy and 
effective. But as you  approach the stages, you may at one point 
find it difficult to pen down the  questions. This may happen at a 
point where you are considering to interview  the prospective 
buyers.
If you are new in the business and are struggling to know your 
current and  potential customers, you may even find it harder 
to begin the process.
To prevent you from staring on the blank paper and thinking where 
to start  from, we are here to tell you some questions that will 
form the basics of almost  every survey. So, before you start the 
research and spend heavy amount on it,  consider the following 
questions.
About Personal Background
When you are preparing for a survey, the first and 
foremost  thing you would want to know about 
the prospect is the  personal information. Apart 
from the name, age, gender,  etc., there are other 
things that you can ask like:
Personal Demographics
You can start from here as it is easy to obtain such information. It 
will give you  clearer picture of your customer’s background. 
Depending upon the product  and service you deal in, you can 
also ask questions such as the annual  household income, the 
location where they live, their age, if they have  children or no.
Educational Background
It would include everything related to the study. 
Questions  would be like – Level of education 
they have completed,  schools they have 
attended, the courses they have opted,  and so 
on.
About 
Company
Which company is your 
customer  working in?
Directly ask the name of the organization they 
are working  in. By knowing the industry in which 
your buyer works, you  get to know the kind of 
clients they serve. It broadens your  perspective 
and adds to the knowledge bank. You never  
know may be the clients they are serving have 
the potential  to become your customers. Well, 
you never know.
While preparing for the questions, it is 
important to keep  your choices open. Do not 
limit yourself because building  buyer’s persona 
means you are looking for your potential  
buyers. Moreover, it will also help you 
determine the  potential challenges your buyer 
persona is facing.
For instance, if your product is yoga mats and 
your buyer  persona’s industry is educational 
institution. It means you  have a fair chance of 
generating leads from your leads.
Ask About The Company Size
Knowing the details of the persona’s company like the size, number 
of employees,  and other details will assist in building the fields for 
the landing page forms. (Link  of the blog – A guide to creating a 
perfect landing page)
About Persona’s Role in The 
Company
You can ask about the persona’s job title, and role. Know 
if they are  contributing their services as an individual 
or in a team.
Position In The Company
Know if your persona is at a senior position or 
mid-level or  just a fresher in the company. The 
buyer persona’s seniority  and the job profile will 
certainly have an impact in selling  your product 
and services. This will be more helpful if you  are 
a B2C company as you will better understand the 
 nuances of the person’s life. If you are a B2B 
company, this  information will be even more 
crucial. For instance, if your  persona is at a 
managerial level, they are likely to  understand 
the product or service quickly than someone at  
the introductory level. Someone who is 
experienced may  not require involvement of a 
third party in taking decisions,  whereas this may 
not hold true for someone who is new in  the 
industry.
About The Challenges
The questions about the challenges are important 
because  you are marketing and selling your 
products for the sake of  solving problems of your 
persona. If you get to know their  challenges, you 
will better understand how to position your  
product. For instance, if your persona is new to 
paying bills  and your product is a bill paying 
application. Your questions  regarding the 
challenges will help you understand the issue,  
insecurities they might have in using such app. If 
you know  their pain points, you will be able to 
market your product  easily. But if you fail to know 
their issues, you may never be  able to sell your 
product.
About The Goals
Ask about their goal in life. You never know when 
their goal  and your products and services get in 
sync. Once you know  your persona’s goals, you 
will know how to help them  achieve it. Try to 
understand what can you do to make your  
persona look good. Once you delve deep into 
knowing such  insights, you are more likely to be 
successful in your  endeavor of selling and 
marketing.
A/B Testing
This test is conducted based on the data 
collected, which  helps in improving the overall 
performance. This test no  doubt is time-
consuming because a little tweak if  
experimented can work wonders. At the same 
time, it can  prove fruitless too. So, this test 
requires checking, changing  every element on 
the substance you are testing. To know  more 
about the A/B testing, you can look into the sim
plified  guide into the A/B testing.
Conclusion
Creating a strong questionnaire is important to building buyer 
persona. Make sure  that the questions you ask are not too long. 
Short questions are answered quickly  and also give a clear idea. Do 
not go too personal because it may hurt the emotions  of the buyer 
persona.
Rest building a buyer persona, or creating a customer journey map is 
no doubt easy.  But getting the help of professionals would prove to be 
beneficial. For any such  services, you can contact the team of the Big 
Unit, the best digital marketing  company in Melbourne
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
[email protected]
Content Resource:
htt
ps://thebigunit.com.au/blog/ask-questions-beyond-personal-backgro
und- 
 when-creating-buyer-persona/
THANK YOU