Why Do Real Estate Agents Need Digital Marketing
                       WelCome
To
Why Do Real Estate  
Agents Need Digital  
Marketing?
Digital marketing is the new form of marketing. It has become the need of the 
hour for all  businesses. Many small and large-scale business owners may 
have undervalued the power of  digital marketing up until now. But, all thanks 
to the Pandemic, now businesses are reaching  out to the digital platforms. 
With the spread of coronavirus, business operations around the  world came 
to a sudden halt. Real estate was no exception. However, despite challenges, 
the  real estate agents kept the business ball rolling.
During lockdown, real estate agents continued to serve their clients. They 
helped them in  finalizing the deals. Properties were sold and bought 
during the lockdown and hereby,  impossible was made possible. All thanks 
to COVID-19 and the digital platforms.
Throughout the lockdown, realtors managed to stay in touch with their clients 
and continued  their business. For instance, real estate owners offered virtual 
house viewings to the would-be  buyers and closed the property deals.
Finally, real estate agents emerged as superheroes and guided the potential 
buyers, and sellers.  Moreover, they updated them with the right information on 
the position of real estate in the  market. Not only this, all of this was done with 
the help of social media, calls, texts, and  interactions.
DO YOU KNOW?
According to the Digital 2021 global 
report, 98%  of the Australian internet users 
reach out to  conventional search engines. It 
means, over 1 in 3  internet users turned 
to social media platforms.  The figures 
show that the audience is already  there 
on social media. But still, most of the 
real  estate agents are not able to 
leverage its full  potential.
In order to get the best results, it is 
important for  realtors to understand the 
benefits of the real  estate marketing.
Real Estate Marketing Drives Traffic, Brings in Leads
The content has the potential to go 
VIRAL! Such  is the power of social 
media. Social media  platforms if used 
judiciously with the best  marketing tools 
can drive insane traffic on your  domain 
portal. It is visual, interactive and has the  
potential to simulate interest in the 
viewers. Also,  people share information 
that adds value to their  lives. Social 
media is the platform where people  tend 
to reach to search for homes and 
properties.  However, this platform may 
not provide you  direct sales, but will 
definitely bring in leads.
Builds Powerful Reputation
If you are a real estate agent in Australia, 
do you  know how well known are you 
and how powerful  your real estate 
brand is?
I am sure many of you might not be 
aware. To  clarify, I would say that word-
of-mouth may help  your brand to grow 
to some extent. But it might  not be 
powerful enough to break geographical  
barriers. To maintain a powerful 
reputation, it is  important for you as a 
realtor to make the best  use of the 
social media platforms. With the help  of 
attractive images, videos, and graphics; 
you  can create a powerful impact on 
the minds of  your audience.
Long-Term Customer Relation
Every step, right from listing a property 
to closing  the deal can be carried out 
with a click.
Considering the fact that the home 
buyer’s journey  can be an average of 27 
months there is a chance  for the realtors 
to establish a long-term  relationship.
Online presence of your brand gives your 
client a  fair chance to reach out to you 
during the  consideration phase. 
Consequently, you get an  opportunity to 
nurture that relationship and turn it  into a 
sale. This is possible without having to 
fight  or compete in the physical market 
space.
Automated and Streamlined Interaction
Digital marketing saves a lot of time as 
information  can be send and received in 
few clicks. In fact, the  entire process of 
sharing content, sending  information can 
be automated. Through emails, a  real 
estate agent is able to invite customers to  
subscribe to the emails, newsletters of the 
 company.
A monthly or a weekly subscription shows 
your  client’s willingness to know more 
about your  company and the services you 
offer. Not only this,  email offers 
personalized interaction and is  
considered the best marketing tool for 
realtors. To  make the process easier and 
effective, real estate  agents can 
automate, schedule, and streamline the  
entire process.
Real-Time Statistics and Analytics
Through digital marketing, real estate 
agents can  see how they are performing 
on social media  channels. Digital 
marketing brings in transparency.  With 
the help of Google analytics, real estate  
business owners can see the actual 
statistics and  figures. Keeping a track on 
the performance will  help in adjusting 
digital media strategy.
Pocket-Friendly Marketing Tools
It is the involvement of huge amount of 
money that  scares people. Right? But let 
me reveal the truth –  This happens in the 
case of traditional marketing that  involves 
promotions through hoardings, billboards,  
print ads, and TV ads.
Digital marketing tools like SEO, blogging, 
social  media marketing, etc. are budget-
friendly and have  the potential to get you 
high ROI. Through blogging,  real estate 
agents can reach their potential  
customers. They also provide relevant 
content. For  instance, a guide to buying 
and selling a home in  Australia, is one of 
the topics on which you can  educate your 
customers.
For all kinds of digital marketing services, contact the Big Unit, the top real 
estate marketing  company in Australia and transform your company’s digital 
presence.
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
[email protected]
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