All About Real Estate Lead Generation 
                        WELCOME
TO
A l l  A b o u t  Rea l  E s t a t e  L e a d  
 Gene r a t i o n
Suppose, you reach out to the internet to get tips on selling your house 
fast. After a day  or two, you get an email from a real estate company 
asking you to fill a form and get a  free guide on the same topic.
Now, this process is in a real sense the best form of lead generation.
After you fill-up, the form, the company contacts you for more 
information. One of the  team members starts to personalize the 
communication after initiating the  conversation by focusing on the 
problems you are facing.
Imagine getting a call from a random company out of the blue 
without knowing  whether you need any help or not? Displeasing 
Right?
To prevent real estate agents from running into obsolete methods, the 
top real estate  lead generation company, the Big Unit is here to take 
you on a journey of real estate  lead generation.
What is Lead Generation?
Initiating consumer interest or enquiry into 
the  products and services of a business is 
referred to as  lead generation in 
marketing. Any person or a  company that 
shows interest in your business is  referred 
to as lead.
The process of lead generation varies. For 
instance,  one can generate leads using 
different methods like  blog posts, guest 
blogs, re-targeting, advertising, direct  
engagement, and answering forum questions.
Whichever method a real estate business 
uses, the  goal of the lead generation 
company remains the same
– Converting viewers/visitors into 
customers.  “We look for innovative ways of 
inbound marketing to  bring in business, attract 
people, and give real estate  agents enough 
reasons to increase their ROI.”
Process of Lead Generation
Lead generation is important to generating 
property  leads. Before we move on to why 
is it necessary, let us  first look into the 
steps that are included in the lead  
generation process.
Visitors reach out to you through your 
website, or  social media platforms, or 
through the content.
They click on the call-to-action button 
which takes  them to a landing page. That 
page offers something  in return – Either a 
pdf of a blog, a newsletter, a  short course, 
or anything that is helpful to them.
You give your visitors enough perceived 
value that  they fill up your form with 
their personal  information.
Once they provide you with the information, 
you earn  your lead. Yay!
Strategies to 
Generate Real  
Estate Lead
Create Engaging Content
Content includes everything from text, 
images, videos,  GIFs, graphics, etc. Use your 
content and promote it  through different 
channels, like emails, blogs, google  ads, social 
media platforms.
Emails are one of the best ways to connect 
with visitors  in a personalized manner. You 
target a message to one  person at a time. It is 
easier to generate real estate  leads through 
emails. Once they fill up the form, it  means 
they have subscribed to your emails.
The purpose of an ad is to make people aware 
of your  real estate brand and get people to 
action. Retargeting  is another digital 
marketing strategy that will help in  
generating property leads.
Social media is the obvious platform. Today 
every real  estate agent is there on social 
media. But not everyone  makes it to the top 
of the google search or the real  estate 
market.
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong 
VIC 3175
03 9000 0828
[email protected]
Content Resource:
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ps://thebigunit.com.au/blog/all-about-real-estate-lea
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 generation/