Real Estate Lead Generation Through Google Ads
                     Real Estate Lead  
Generation Through  
Google Ads
Thinking to advertise your home or property? Go nowhere other than to the GOOGLE. 
Here’s why!  More than 80% of people reach Google to search for any information. It is 
no surprise that the same  goes for the real estate industry too. More than ever, the 
pandemic has pushed real estate agents to  create endless leads for themselves 
through real estate marketing. It includes email marketing, content  marketing google 
ads marketing, video marketing, and so on.
Each of these digital marketing strategies helps in generating real estate leads, 
bringing high ROI, and  developing a strong customer base.
Now, let us first talk about the platform that houses every information – Google.
We all reach out to Google to extract information. So, it must not surprise you that it is a place where 
you get  over 259 million unique visitors and 4.8 billion daily interactions.
The interactions happen in several ways like blogs, videos, news, images, and 
Google Adwords,  rebranded in 2018, and renamed Google Ads.
Types of Google Ads   
The realtors can run different ad 
campaigns as  described 
below:
Search Ad Campaign
These are the text ads that are displayed on the Google results 
page. For  example, search for the best real estate marketing 
agency in Australia and on  the top will be your Google ad 
results.
If you get this ad for your real estate business, you will benefit in a 
way that your  ad will be placed where most people look for the 
information on Google. It will  show your ad in the same format as 
others (without denoting it as an ad) so  users end up seeing and 
clicking it, thereby generating results.
Display Ad Campaigns
Google has its own network of websites in different industries. 
Audiences from  different niches can opt for display Google Ads, 
also known as Google Display  Network. The website owner is paid 
per click or impression on the ad.
Advertisers benefit from getting their content in front of 
audiences that are  aligned with their personas. The display ads 
are usually the image ads. These  draw more attention, more 
than the content on the page.
Video Ad Campaign
These are the ads displayed before or after and sometimes in the 
middle of the  YouTube videos. YouTube is also a search engine. 
Placing the right keyword will  bring your video on the top.
App Ad Campaign
Google app campaigns help in promoting your business through ads 
displayed on the  Google Search Network, Google Play, YouTube, Google 
Display Network, and more. If  you have a business mobile application, 
you can encourage your clients to install your  real estate app and use it 
for day-to-day updates. Unlike other ad campaigns, you don’t  have to 
design an app campaign. Instead, give your app information to the 
Google, and  place a bid. Rest of the work is done by Google and your 
application gets the right  attention.
To get either of the above campaigns run in a successful manner, it is 
essential for real  estate agents to get Google ad services from the best 
digital marketing agency.
Reasons Real Estate Agents Must Advertise on Google
One of the biggest benefits of running Google ads is that its results are 
measurable.  Everything is transparent. If any activity happens on your 
website or on your ad, you will get  notified and you will be able to track the 
record.
You can fine tune your ads in case you do not see any activity. Adjustment in 
your SEM strategy  will give you the best return on investment (ROI).
You get a complete control on how to spend your money. You are free to choose 
how much you  want to spend per month, per day, or per ad.
Another benefit is that Google AdWords is based on PPC i.e., pay per click 
system, which means  you only pay when your ads get clicks.
How can we 
help?
The Big Unit is the top digital marketing service provider agency in Australia, 
specializing in real  estate marketing. If you are a real estate agent looking forward 
to generating leads through  Google Ads, reach out to us. Our team of digital 
marketing experts will help you achieve your goals.  Please get in touch to find out 
more about us.
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong 
VIC 3175
03 9000 0828
[email protected]
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