What is the Role of a Digital Marketing Company
                     W hatis the Role of  a
D i g i t a l M a r ket i n g  
Company?
Do you have a business online? If yes, then the digital marketing 
company will  be a boon, a valuable partner to you and your 
business.
Regardless of the type, your business needs leads and customers. 
Without  both, you cannot do and neither will your business grow. 
To attract customers  and generate a pipeline of leads, you would 
need an assistance of a smart  digital marketing agency.
If you are in Melbourne and looking forward to a company that 
provides you  with unique digital marketing strategies, then 
reach out to the best digital  marketing company in Melbourne 
i.e. The Big Unit.
Why is it Important?
Today, around 81% of people conduct online 
research before  making any purchase. They reach 
to Google, Facebook,  Instagram, look for reviews, 
testimonials and then buy the  product and avail 
themselves of the service. So, if you want to  grow 
your business, it is imperative for you to have a 
robust  online presence of your business.
The online behavior of your business will decide the 
present  and future of your business, will engage the 
audience, bring in  leads, and also generate 
revenue.
Digital marketing strategies help in nurturing 
the clients,  attracting more leads.
Define Digital Marketing?
Digital marketing is a multifaceted strategy which 
is aimed at  targeting, reaching out to the 
customers, building  relationships, nurturing them 
and staying in touch with them  using different 
social media channels like Instagram,  Facebook, 
Snapchat, and so on.
The aim of digital marketing is to convert the 
visitors into  customers and convince them to 
make a purchase.
The results of digital marketing are huge — 
in terms of  reputation as well as financial 
gains.
Types of Digital Marketing Agencies
If you are new to the business, choosing a digital 
marketing  company can be a challenge because 
there are many based on  the type of the services.
Some agencies may specialize in one industry or 
service, while  others may offer a wide range of 
services. For instance, the Big  Unit, the best digital 
marketing agency in Melbourne offers a  wide rang
e of services like SEO, content marketing, social  
media marketing.
The most common types of digital marketing 
agencies are as  follows:
Full-Service Digital Marketing 
Agency
Let’s go by the name itself. A full-service digital 
marketing  agency tends to be greater than 
other types — primarily  because it offers a 
variety of digital marketing services.
Most businesses partner with the full-service digital 
 marketing agency because those act as a one stop 
solution for  everything. Also, because the projects 
are in a bulk, the  businesses often have to spend 
less without having to  compromise on the quality 
of service.
Also, the full-service digital marketing agencies 
have  experience handling projects right from the 
scratch, which  also makes them better at 
problem-solving.
Inbound Digital Marketing Agency
This type of digital marketing agency offers 
inbound  marketing strategies, which are 
different from traditional  outbound strategies.
Inbound strategies are aimed at positioning a 
business online  where customers can find them, 
build trust, and eventually  generate sales.
Inbound strategies usually take time to generate 
results like  six months to a year or even more.
SEO Digital Marketing Agency
These digital marketing agencies specialize in 
increasing the  rank of the business website through 
SEO i.e., Search Engine  Optimization. These 
agencies have specialists who work  specifically on 
keyword research, website audits, backlink  audits, 
website and blog content, metadata assessment  
(checking the quality of URL, meta descriptions, title 
tags,  etc.), video description optimization, link 
building, etc.
Such companies use a variety of data analytics and 
website  developer tools such as Google Analytics, 
SEM Rush, Google  Search Console, and SEO Moz.
Digital AD (PPC) Agency and Online 
Ad  Agency/PPC Agency
Paid advertising is also one of the ways to generate 
traffic to a  business website.
Unlike free organic traffic, paid traffic involves 
spending  money. You have to bid on keywords 
and ad placement on  search results.
Digital ads appear on your website, search engine 
result pages  (SERPs), and the social media channels.
Digital ad agencies exactly know how to produce 
attention-  grabbing, keyword-filled ads which 
conform to the best  practices of the digital 
platforms where ads appear.
Social Media Marketing Agency
Handling business social media accounts is in itself 
a great  responsibility because those are not made 
for fun or just for  the purpose of scrolling, but for 
the growth of the business.  To handle the social 
media accounts, companies turn to social  media 
agencies which help the businesses in establishing 
and  maintaining their social media presence.
Such digital marketing agencies are responsible for 
managing  and producing social content and setting 
up advertisements  on social platforms such as 
Facebook and Instagram.
These companies also take care of the services 
related to  responding and reacting to customer 
interactions on social  media platforms.
Digital Marketing Consultants
Digital marketing consultants are professionals 
who may or  may not be affiliated with a digital 
marketing agency. But  these professionals have 
a broad knowledge of digital  marketing and can 
help businesses come up with a digital  marketing 
strategy.
They are experienced enough to identify 
weaknesses in your  current strategy, areas of 
improvement.
Such individuals may also have a network of other 
marketing  professionals or digital marketing 
agencies which they can  refer to you for further 
assistance.
Grow Organic Traffic to the Website
The overall goal of any digital marketing agency is 
to generate  organic traffic to the business website.
Marketing professionals at digital marketing 
agencies know  the ins and outs of inbound 
marketing, outbound marketing,  customer journey, 
SEO algorithms.
When you work with a digital marketing agency, 
you will see  the organic traffic of your business 
website will increase.
Your website will attract more leads at less cost.
Improved Online Marketing from Top 
to Bottom
The agency that you choose should not feel like a burden but like an extension of your 
digital marketing  team.
Your digital marketing agency will address everything that your internal online marketing 
will lack.  Because the agency specializes in one thing, it will also be able to catch 
weaknesses in your current digital  marketing activities.
If you think you have a marketing team but is small, then you may not have the 
expertise your unique  digital marketing campaign might need to be successful.
For instance, you may need services such as simplified web design, SEO, public 
relations, social media  marketing, and email marketing.
You might lack expertise in all the areas at once.
A full-service digital marketing agency such as the Big Unit, the best digital marketing 
agency in  Melbourne offers services like search engine optimization, pay-per-click 
advertising (PPC), social media  marketing, marketing automation, content marketing, 
Facebook advertising, email marketing, website  development, etc.
Finding a digital marketing agency that takes all your burdens away is not that hard 
but deciding what  your business need may be. So, to help your business grow and 
decide what it actually needs, the  professionals at the Big Unit are here to assist you.
If you are thinking about the cost involved, believe me, the robust digital marketing 
services are budget-  friendly, effective, and result-oriented.
You will not regret spending even a single penny.
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
[email protected]
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