A Simplified Guide to Buyer’s Journey
                       WELCOME
TO
A Simplified 
Guide to Buyer’s 
Journey
Your customer is your buyer. One who is well-informed, and aware. Buyers of today’s age are 
not the ones who  can be lured by anything and everything. Because of the vast amount of 
information available on the internet,  your buyers are updated. This change in buyers’ 
behavior has also shifted the focus of marketing. Earlier  marketing was based on the 
principle – ‘Any color as long as it’s black. But now as the competition has  increased, 
technology has developed, the businesses around the globe have shifted to the principle – 
‘What  color you want.’
Let me just put it simply – earlier marketing was sales-driven, now it is customer-driven.
Since marketing is now buyer-driven, it is important for all businesses to understand the 
buyer’s journey. If you  are unaware of what your buyer wants, you will never be able to 
conduct effective marketing. If marketing goes  weak, there is no chance for you to generate 
leads, earn ROI, or get conversions.
So, keeping in mind that today’s buyers know more than you think they know, it is 
imperative for businesses to  stay updated with the trends and offer their buyers exactly 
what they are looking for. To be able to offer your  buyers the information or goodies they 
want/need, you ought to know their online behavior. To understand  that, you will have to go 
through the entire buyer’s journey.
In order to gain success in sales, you will have to adapt to the changing mindset which 
can only be done by  learning about the buyer.
Who is a Buyer?
A buyer can be anyone from a potential lead, lead, visitor, or even 
your present  customer. The one who makes a purchase is the 
buyer or your customer.
Knowing about your buyer is the first and foremost step to lead 
generation.  You must know everything about your customer – 
age, type of company,  gender, location and so on. You will have 
to understand what they do online,  what information, product 
or service are they looking for because later you  will be the 
answer to what they find.
Once you learn about your buyer’s persona, you will be able to 
market your  brand smoothly.
What is a Buyers Persona?
This is defined as a result-based profile that shows the target 
customer.  Through the buyer’s persona, you get to know your 
customers, their behavior,  the challenges they face, and how 
they make decisions.
By defining the above characteristics, you can build a Buyer 
Persona, a semi-  fictional representation of your ideal 
customer.
The buyer persona is created based on the extensive market 
research on your  existing customers. We call it semi-fictional 
because all your customers will  not fit in one category.
For instance, if your product is a clothing brand for teenage girls. 
Customers of  all ages will not fit in one category. So, you will 
have to tailor your marketing  message, strategies as per your 
buyer persona.
What is Buyer’s Journey?
A buyer’s journey is the path your potential customer goes through to become a lead 
or a customer. In  simple words, buyers do not just buy things with a drop of a hat. 
They go through the process of buying  which involves awareness, consideration, 
evaluation, and finally making a decision.
If businesses understand the buyer’s journey, they come across a lot of things like the 
pains, the problems,  the buyer’s online behavior, the factors that influence their thinking, 
etc. All these factors help businesses  in positioning their products and services in a 
better place. The buyer’s journey does not end with the final  purchase made by the 
customers. But it continues through nurturing and caring even about the purchase  is 
done.
Stages of Buyers Journey
Now, let us learn about the stages through which a buyer goes:
The buyer’s journey involves three main stages through which you 
get to learn  about how buyers advance along the buying 
process.
Let us see each stage in detail.
Awareness Stage: In this stage, the buyer gets aware of your 
brand, products,  or services. They also get aware of the 
problems they have.
Consideration Stage: In this stage, the buyer defines their issues 
and looks for  solutions.
Decision Stage: This is the last stage in which the buyer 
evaluates all the  solutions and decides on the right one to 
administer.
Actions You Must Take as a Digital Marketer
As a digital marketer, you will have to decide the action to be taken during each stage of the buyer’s journey.
Let us see what are the things a digital marketer should do on the behalf of businesses who aim to get insane traffic, endless 
leads, and generate high  ROI.
Awareness Stage
Although we have discussed the stages above, let us take a quick recap and define these again. In this stage, buyers are 
identifying the challenges they  want to look for solutions for. At this stage, you as a digital marketer can take the following 
actions:
Provide information in 
detail  Educate them 
along the path
Provide them with the 
resources to help solve 
their problems
Consideration Stage
At this stage, buyers have clearly defined the goal and now are committed to addressing them. Now, they are evaluating 
varied approaches and  methods to solve their issues.
At this stage, you as a digital marketer can take the following actions:
Understand your product or service and know how it will solve the 
buyer’s issues  Consider how direct and indirect competitors show 
up in the marketplace
Decision Stage
In this stage, the buyers have already reached which solution is best for them. At this point, they evaluate the solution 
providers. For instance, the  buyers may have made a list of writing pros and cons of different offerings they get. After 
measuring them, the buyers decide on the solution that  meets their needs the best.
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Content Resource:
https://thebigunit.com.au/blog/a-simplified-guide-to-buyers-j
ourney/