Social Media Strategies Most Real Estate Agents Are Not Aware Of
                       WELCOME
TO
Social Media  
Strategies Most  
Real Estate 
Agents  Are Not 
Aware Of
Social media platforms can prove to be the ultimate gold mine for real estate agents. 
Name a successful  real estate agent and you would know he/she made a fortune 
through social media. By leveraging the  true potential of top social media platforms, 
many real estate agents have made it to the top.
Fair to say that real estate agents who have made it to the top are capitalizing on their 
smart real estate  marketing strategies. Safe to say that successful real estate agents 
make the best use of social media.
They use it judiciously at every stage; right from the listing, to even after closing the 
deal.
Moreover, if we go by the figures, around 80% of the home buyers are reaching to 
social media to look  for homes. Also, 74% of the real estate agents admit that they 
neither have the knowledge nor time to  handle their social media accounts.
However, the figures above prove that real estate agents are on their mark to win 
the social media  game. Not just this, most Australians look for properties on the 
internet.
Now, we have both the parties on the social media ground; audience and real estate 
agents. But that is  not enough. A mere presence on social media channels will not 
help you stand out. Intensive digital  marketing for real estate agents is needed.
The situation says that you have a ball in your court but you are unable to make a 
goal. You have the  customers but you don’t have the right social media strategy.
Now, let us see where most of the real estate agents are lagging.
Commitment and Consistency
As mentioned above, building an online presence is not 
enough.  Running social media accounts with 
commitment and consistency is  needed. The real estate 
agents who have maintained this virtue are  successful. 
Also, posting once or twice a week will not do justice.
Remember your customers are already there online. 
They will come  up to your website and search for the 
real estate content. Failing to  show up every day on 
social media will hamper your growth. Not just  this, you 
may even lose your present customers. So, stay 
committed  and consistent.
Hitting the Right Social Media Platform
Today there are multiple social media channels. Every 
media differs  from each other – in terms of relevance, 
target audience, and usage. It  is imperative for real estate 
agents to understand the right channel to  market their 
brand. Choose the top social media platform for business  
and unlock all the secrets for success.
If we go by statistics, globally, Facebook remains the 
world’s most  widely used social media network. But now 
there are 6 social media  networks that claim more than 
one billion monthly active users each.  As per the Digital 
Australia 2021 report, YouTube, Facebook,  Instagram are 
still the most popular platforms for internet users.
If we go by the aforesaid data, many real estate agents 
might not be  promoting their business on these 
platforms. Even if they do, they  might not be proactive 
enough.
To understand the right platform, and to use it to its full 
potential, you  would require the right real estate social 
media strategy. If you do not  want to feel lost in the 
analytics of how social media works, reach out  to the 
team of the Big Unit, the best digital marketing agency in  
Australia.
A Clear, Informative Message
This is what the top real estate agents like, Damien Cooley, luxury real 
estate agent  Drew Davis, and others do like a pro. They put out a 
clear, informative, and relevant  message on their social media 
handles. Besides, they connect with their audiences.  For a digital 
marketing strategy to stand out, simplify the message and connect 
with  the audience.
Professional Expertise and Personal Authenticity
Show your audience what you have in terms of knowledge 
and  expertise. Put out the right information on your social 
media account.  For instance, you can give a pro tip on the 
real estate using the right  hashtags. Make it interesting 
and eye-catchy. Put testimonials and  feedback to add value 
to your brand. Allow your clients to connect  with you and 
give you an honest review. By using the blend of property  
tips and the right real estate marketing strategy, you can 
showcase  both professional expertise and authenticity.
Building Buyer’s Database
Recent trends show that successful real estate agents are 
now shifting  their focus. Not only this, they are now 
looking at ways to market  listings than to attract vendors. 
Marketing the business on the top  social media channels 
can benefit in two ways: it provides property  exposure to 
the potential buyers and builds a buyer database.
Human Touch and Real-World Content
Real Estate is real and so are you!
Show the world that you are real. Your likes, dislikes in 
terms of  property and real estate are similar to the interest 
of your customers.  Be Human – social media needs 
personal touch which means you  should share information 
about your staff, agency, and even about your  happy 
customers. Being highly professional can make you boring.
Moreover, this is what the customers do not want from your 
business.  Avoid boredom, build trust and reputation. Real-
world content will help  in strengthening both elements.
To get crazy traffic, and to earn leads, you may require in-
depth  knowledge and expertise. Also, without mastering 
these two arts, it  may get difficult for real estate agents to 
top the chart in a competitive  market.
So, if you are looking forward to unique real estate 
marketing, jump to  our next blog; ways to amplify your real 
estate social media campaigns.  Also, feel free to 
contact the experts at the Big Unit, the best real  estate 
marketing agency in Australia. We specialize in search en
gine  optimization, social media, email marketing, and 
much more. Head to  our services page and choose from 
the plethora of our services.
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03 9000 0828
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Content Resource:
https://thebigunit.com.au/blog/social-media-strategies-m
ost-real-estate-  agents-are-not-aware-of/