Strategies to Amplify Your Real Estate Social Media Campaigns
                       WELCOME
TO
Strategies to 
Amplify  Your Real 
Estate Social  Media 
Campaigns
The right real estate agent would know that the data matters. But people remember lifestyle over the 
listing  descriptions.
A house with good bones may work wonders. But the one with the curb appeal will attract more 
people  immediately.
Updating your customers with the right amount of information never goes wrong. But people only act 
upon the  properties that leave a memorable story and paint a vivid picture.
All of the above is achieved through top digital marketing strategies. The social media 
marketing  strategies for real estate help in reaching potential buyers. They are able to 
get leads, earn revenue and  above all, build a strong and wide network.
Before we move ahead, I would want you to ask yourself a question!
Do my real estate campaigns include infotainment i.e., the blend of information and 
entertainment?
The posts which are laden with a lot of information are likely to lose attention because 
people use social  media to get entertained and to seek information. If the information 
fails to engage, your customers will  not take a second to make a shift, and here you 
might lose the battle.
HOOK the Visitor
The idea is to make the visitor stay on your 
social media  platform. The real estate campaign 
should be so effective  that the customer ends 
up clicking the link to your  business website. 
Now the effectiveness of your  campaign will be 
determined by using advanced digital  media 
strategies.
Through the use of top digital marketing 
strategies, real  estate agents will be able to 
amplify their campaigns on  Omnimedia 
platforms.
Now let us see the ways to enhance the 
appeal of real  estate social media 
campaigns.
First Promote the Town Then Your Home
Make your town talk of the town!
Before buying the property, people carry out a thorough appraisal and conduct 
inceptions. They ask  for the location, locality, and the town. Primarily, it is always 
the location that people first look into.
Then they decide on buying a home. So, talk about the town first and then about the 
property. Talk  about its demographics, and pros and cons. Many cities have their 
social media handles. To amplify the  campaign, tag the respective town and the city 
on the social media platform. Make the tone  conversational and personalized.
Share, Comment, and Keep Talking
Social media allows two-way communication so 
there is no  point initiating a monologue. The one 
who thinks a  monologue is effective is the only 
one who delivers it.
People only hook up to the videos that allow them 
to  interact and also give them relevant 
information. So, ramp  up your digital marketing 
campaigns with interactive  sessions. Ask your 
customers to share and comment. Add  useful 
comments to local blogs. Join the community, 
local  groups on Facebook, Instagram and keep 
yourself updated  with the trends. Interact and 
engage with the locals through  the comments 
section. Add posts continuously, share video  
tours, ask questions, and encourage the visitors to 
comment  on the posts. Remember being on 
social media is not  enough. One should know 
what to do and what not to miss  to create an 
impact.
Start a Podcast
Selling and buying a home is not child’s play. It can 
be  daunting and confusing for your clients if they 
do not have  enough knowledge on the subject. 
Also, there is no denying  the fact that the 
majority of people out there would know  nothing 
about real estate. Here your role as a real estate  
agent jumps in. Besides donning several other 
hats, it is also  your duty to educate your 
customers. Engage them through  informative 
audios and podcasts. Offer easy video tutorials  
and connect with your audience through the 
latest news,  and updates. Through videos, you are 
able to market  yourself and your brand becomes 
a valuable resource.
Remember, the videos are specifically targeted to 
the non-  readers who search for practical 
information that reduces  their stress, gives them 
clarity, and saves them time. The  real estate 
agent who offers smart advice to the people is  
always remembered.
Tell a Story and Connect
People connect with engaging stories. Post stories and interact on Instagram. Use 
stickers and make  the posts interesting. People will only recognize you and your posts 
if you will have something to offer.  History and the facts always leave people open-
eyed. Develop stories around the history of the  property, share interesting facts 
about the property’s owner. Use local and general hashtags to get  recognized.
Be a real estate agent who enjoys being a part of the community. Show it on social 
media platforms  and amplify the message. If you feel lost and are unable to decide 
the best real estate social media  campaign, delegate this task to the Big Unit, the 
top real estate digital marketing services provider  company in Australia.
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U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
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Content Resource:
https://thebigunit.com.au/blog/strategies-to-amplify-yo
ur-real-estate-  social-media-campaigns/