Ways to Evaluate Your SEO Company in Melbourne
                     Ways to Evaluate  
Your SEO Company in 
Melbourne
Outsourcing the SEO (Search Engine Organization) to a company that 
specializes in it will  no doubt give your business a boost, take your worries 
away, bring in more traffic, and  also put your brand on the top of the 
Google Search. But, is it just safe to hand over the  work and sit ideal? 
Even if you hire a top SEO company in Melbourne to handle the  natural 
results of your brand in search engines, you must understand and know the 
basics  of how SEO works.
It is easy to assume that once you outsource the work, you will see a 
sudden surge in  website traffic and pipeline of leads. You surely will get 
both but the process takes time. It  does not happen overnight or in a day 
or two. SEO is a lengthy process and requires  regular monitoring. You will 
have to evaluate the deliverables from your SEO service  provider.
Track the record either weekly, monthly, or fortnightly — completely 
depends on you.  In this blog, I will explain some methods that will help 
you evaluate the overall  performance of your company’s SEO company 
in Melbourne.
Have Open Communication
Nothing happens without communication!
After signing the bond, approving the SEO strategy, 
what would  be the next step? Communicating with 
the SEO service provider  would be the first and the 
most important part of the project.
After signing the contract, the next step should be 
to ask the  service provider to give you updates. 
Establish this  communication with the SEO 
company in Melbourne and get  timely updates.
Discuss on how often you would want the record 
sheet, what  level of detailing are you expecting and 
in which format. Look  into the contacts. See how to 
get hold of them and also schedule  discussions with 
them in advance.
Do not leave the communication in words i.e., 
verbally. Ask for  whatever the company agrees to 
on paper i.e., in writing. Take  everything in written 
from the parent company that agrees to  offer your 
business the required SEO services.
Once you are done with the communication, you 
should be clear  in your expectations. By the end of 
the conversation, you should  know who your SEO 
account manager is and who will take care  of the rest 
of the SEO operations. You must know who is  
accountable to you for time-based performance 
report.
Ask for the Keyword Strategy
SEO works on the basis of keywords. There are 
around nine  types of keywords like primary, 
secondary, long-tail, short-tail,  product-defining, 
customer- defining, and intent targeting.
Ask the service provider which keyword strategy are 
they using,  know about the customer-centric 
keyword strategy.
The SEO company’s most important task is to 
implement the  customer-centric keyword strategy 
so, ask for that. Even if you  feel everything is 
foreign to you, still ask, evaluate. Use the  following 
strategies and practices:
See that the strategy is based on keyword search.
Also, it should be based on competitive analysis 
combined  with the website’s Google Analytics 
Data.
See the list of keywords that go well with your 
products and  services. Keywords alien to your 
brand will bring zero results.  See if the Keywords 
include fewer common terms with lower  
competition. It reduces the amount of unqualified 
traffic and  delivers a higher ROI.
Ask the SEO company based in Melbourne to include 
“long-tail”  keywords and phrases. These keywords are 
a must as it delivers  more targeted traffic and also 
attracts faster conversions.
Quality of Google Analytics
No matter how competent your SEO service provider 
is, unless  you understand the basics of what you are 
being delivered, you  will stay in the dark. There is no 
doubt that your SEO service  providers will deliver 
great services. But you must ask the report  in the 
manner understandable to you. Simply receiving the  
reports is not enough. That report must have the right  
information as communicated and above all it must be 
presented  in the format that your C-suit can easily 
understand.
Here’s what you must be receiving daily:
Report that includes number of visitors to your 
business  website.
Report on the performance of landing pages.
Report on the number of visitors, views on the 
landing pages.  The time spent by visitors on the 
website
The speed at which the users leave the website
All these reports must be evaluated and analyzed. 
Based on the  reports, you will be able to access the 
performance of your  brand, products, and services.
Measure Revenue Shifts
You would not know if your SEO tactics are working 
or not. For  that you will have to monitor various 
metrics. Until and unless  you are able to draw a 
correlation between shifts in your  revenue and the 
changes to your website traffic, you will hardly  be 
able to know the difference between right and wrong.
As said above, the SEO takes time, the results show 
up slowly.  There is no magic wand that your 
company’s sale will boost in a  day or two. Rome 
wasn’t built in a day so the same applies with  SEO 
strategy too.
It takes some time for majority of visitors to 
convert into the  customers. One need to take a 
detailed end-to-end view of  important activities.
Do not Ignore Local SEO Optimization
Even though it is local, it is HUGE and IMPORTANT.
One of the biggest challenges many newbie customers 
face with  the inbound marketing is that it uses a 
global medium while their  businesses are local.
After realizing this, Google had come up with the 
ways by which  one can optimize the content online, 
target the specific  geographical users.
Evaluate your local SEO by the 
following ways:  Conduct a quarterly 
business review
Compare your conversions, profits along with 
traffic  Take a look at your mobile activity
Review both the onsite and offsite SEO reports and 
make sure  that the local features are high in 
implementation strategy.
Look into SEM Integration
The SEO service providers also look into the 
paid search  activities or the SEM (Search 
Engine Marketing).
If this is the case, then it will be useful for you to 
know if they are  integrating the SEM with organic 
SEO to maximize the returns  or not.
If you have invested in the paid search, then you 
can seek full  information on your SEM reports, 
otherwise Google does not  provide the keyword 
data for organic SEO any more.
So, if you seek this data, review it periodically and 
make sure that  you are not focusing on the keywords 
that are no longer useful in  converting the visitors.
Analyze the Social Signals
Google has recently turned the focus on the 
importance of social  signals in an SEO strategy. This is 
because the level of sharing  validates the quality of a 
website.
To check that, you can review the reports from the 
SEO company  and seek the evidence of your business 
website’s visibility o  social media channels.
Now a days, you can use social metrics for the 
following:  To determine the numbers of 
social referrals
To evaluate social conversions
To measure the reach of your content
To track the engagement levels, like the reach of 
your social  media activities and social 
engagement of the business.
Track the Link Building Tactics
See both the inbound and outbound link building 
tactics. Link  building is an important aspect of a good 
SEO strategy. The  higher the number of authoritative 
sites that are linked to yours,  the better reach your 
business will get in the search.
Make sure your SEO includes activities like 
guest blogging,  linking to quality sources and 
encouraging links from the  websites that have a 
good reputation.
You can share your content on the social media 
— it is an  excellent way to build inbound links.
Conclusion
The best thing is that you do not have to be an 
expert to do the  above evaluation. The SEO 
company you have outsourced the  work with must 
provide you a set of regular reports, reviews  with 
detailed, easy-to-understand explanation and then  
summarize that for you. For the best SEO services, 
contact the  Big Unit, the best SEO Company in 
Melbourne.
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong VIC 3175
03 9000 0828
[email protected]
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